Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences
big-data

Best Practice in Big Data: A Marketer’s Primer

Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. We’re happy to announce Elastic Path has been recognized in Gartner’s “Hype Cycle for Digital Marketing, 2014” ...
tablet-commerce

Tablet Commerce in 2014 [Infographic]

This week’s infographic looks at the tablet commerce landscape at a glance, via UsableNet. Click to enlarge infographic Tweetables Worldwide tablet sales increased 68% from 2012 to 2013 Tweet this Over 1/2 of online time happens on mobile, ...

API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
cloud-laptop

Geolocated Personalization Test Lifts Conversion 12%

A couple weeks ago, we covered an advanced personalization tactic: geolocated weather targeting. Burton Snowboards tested geolocated weather messaging on its home page, and found an 11.6% uptick in conversion. Hat tip to Get Elastic reader Cheryl Jones ...

Persona-lizing the In-Store Retail Experience [Infographic]

Last post, we discussed how in-store analytics mirror retail. What about in-store personalization? Medallion Retail has created an infographic mapping in-store personalized experience opportunities. Click to enlarge infographic
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