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Back to School: The ABCs of Ecommerce

It’s Partner Thursday Monday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired ...

The Importance of Customer Reviews [Infographic]

This week’s instalment of Infographic Friday is courtesy of Invesp Consulting on the importance of customer reviews.

Inside the Cross-Device Purchase Journey [Infographic]

Earlier this week we examined mobile context and mobile apps vs. websites. Today’s infographic looks at the cross-device purchase journey, courtesy of Signal. Tweetables 67% of consumers move between devices when they’re shopping online. 98% ...

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...

How Mobile Influences Shopping Behavior [Infographic]

This week’s infographic comes from Invesp Consulting, breaking down the current state of mobile and commerce. Tweetables Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this Mobile now drives 50% of US online ...
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