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consumer internet of things

What Does the Consumer Internet of Things Mean for Marketers?

Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints ...

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions, this article explores how the future of commerce is proving why a headless commerce solution is a great alternative. Leading brands find that a headless commerce ...

Virtual Versus Augmented Reality? Which One Will Win Out?

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. ...

The State of APIs: A Cheat-Sheet Infographic

Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple ...

Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

Digital commerce has changed business forever. 10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery ...
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