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Google To Highlight Mobile Friendly Sites in Search

In order to improve user experience for mobile searchers, Google recently announced it’s rolling out a “mobile-friendly” label to mobile search results globally over the next few weeks. How do you qualify as “mobile-friendly”? ...
dislike-button

The End of Facebook Like-gating and What it Means for Marketers

The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors offering their own solutions for implementing Like-our-page-to-get-access to Facebook Pages. Image credit: Jack Ashman But ...
shopping-cart-speed

Is Your Site Fast Enough for Cyber Monday? [Infographic]

With Cyber Monday rapidly approaching, this week’s infographic from Radware Cyber Monday is coming: do you know how fast your website is? reports stats from the latest State of the Union: Ecommerce Page Speed & Web Performance Report (free ...
mobile-shopping

Proximity Marketing: How to Share Local Inventory with Google Search

Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. ...
content-commerce

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social ...
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