For sellers of digital goods and products such as software, gaming, publishing, higher education, media and telecommunications industries, ecommerce goes beyond a typical catalog, skus and simple checkout process. Your business nuances and business models are unique, and we love to talk about what’s hot in “digital commerce.” Stay up to date with the digital commerce experts, subscribe by email, RSS, Twitter or Facebook.
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The Case for Extreme Personalization

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — ...
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Enterprise Content Management: How Does AEM Stack Up?

I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially purchased AEM shortly after it was purchased by Adobe, back in 2010. He said that one of the reasons they’d ...
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Digital Experiences Require a Visionary Approach

When IT executives are planning investments in new platforms, it’s common for them to turn to industry experts and analysts to provide context and explore perspectives. There’s a lot of choice out there. That’s why I’m very pleased ...
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Ecommerce Game Changers: A Retrospective of the Last 8 Years

As we kick off 2016, many ecommerce and marketing blogs are rounding up their predictions for the next 12 months. But in this post, I’d like to take a #tbt throwback through the last 8 years. The digital world has changed a lot during this time, ...
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Five Rules for Content Marketers in 2016

From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe’s just-released digital marketing report the “State of Content: Rules of Engagement for 2016″. It’s the most wonderful time of the year: ...
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