content-commerce

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social ...
cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...

API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
western-union-logo

How Western Union Transformed Its Digital Experience

“Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven ...
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