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ecom links

Ecommerce Links: February 2014

2014 is moving fast…keep up with ecommerce trends with our monthly link feature. February was a short month but not short on great content! In Facebook news, you can now put new call-to-action buttons in posts, Shop Now, Learn More, Sign Up, Book ...
big-data

4 Big Ways Big Data Will Transform Ecommerce

Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a pattern that timeline ...
chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
disco-ball

3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...
charting-a-digital-course

Charting Digital Success in 2014

Today’s blog post is brought to you from Elastic Path VP of Marketing, Matt Dion. With 2014 just begun and the digital revolution in full swing, it’s a good time to look back over the tremendous amount of change that has taken place in the industry ...
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