Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
western-union-logo

How Western Union Transformed Its Digital Experience

“Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven ...
adobe-thumb

Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product. Elastic ...
bitcoin

You Won’t Believe What These 32 Bitcoin Startups are Doing

With major ecommerce players like Overstock.com and Square on board, Bitcoin’s on its way to becoming a serious payment method, despite its bad press. While there may be some way to go, a booming Bitcoin startup community could further enhance Bitcoin’s ...
api

Ecommerce APIs: The What The Why and the How to Make Money

Why are APIs so important to ecommerce today? APIs or Application Programming Interfaces are designed to enable one application (such as your ecommerce platform) to expose services (like order management, pricing information, catalog content, customer ...
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