Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences
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Geolocated Personalization Test Lifts Conversion 12%

A couple weeks ago, we covered an advanced personalization tactic: geolocated weather targeting. Burton Snowboards tested geolocated weather messaging on its home page, and found an 11.6% uptick in conversion. Hat tip to Get Elastic reader Cheryl Jones ...

Persona-lizing the In-Store Retail Experience [Infographic]

Last post, we discussed how in-store analytics mirror retail. What about in-store personalization? Medallion Retail has created an infographic mapping in-store personalized experience opportunities. Click to enlarge infographic

The Future of Retail [Infographic]

This week’s infographic Friday feature comes from WalkerSands, based on their Future of Retail study. Tweetables 62% of consumers say they shop online at least once per month Tweet this 1 in 10 consumers would spend more than $1K online without ...
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Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
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How Western Union Transformed Its Digital Experience

“Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven ...
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