Fuzzy Channels: Is Mobile Commerce Just Another Screen?
What is mobile commerce, really? On this blog, we apply the term broadly to any activity that supports customer acquisition, engagement with your products and completed transactions through mobile devices.
But should we view mobile as its own channel, ...
Checkout-less Commerce: Amex Lets You Pay With a #Hashtag
Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag.
(Email ...
Prescription for a Great Commerce API Strategy
Forget banner ads and coupon codes, the new wave of affiliate marketing is going API (application programming interface).
The shift to mobile is putting the squeeze on banner ads. Standard ad units don’t always resize for mobile devices, forcing ...
Could Amazon’s Latest Patent Destroy The Media Industry?
A patent Amazon filed nearly 4 years ago has been awarded to the online retail behemoth which will no doubt have a major impact on consumers and publishers of digital content like ebooks, music, video, software and mobile apps. The broad patent applies ...
Why Online Pure Plays are Opening Physical Shops
At the end of 2012, the Get Elastic ecommerce analyst team made some predictions on what 2013 holds for tech and commerce. One prediction from our Ecommerce Industry Strategist, David Chiu, was “We’ll see more online pure plays establishing physical ...
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