Ecommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves

As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content ...

Experience-Driven Commerce: 6 Ways to Become an Experience Business

This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference.Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester ...

Amazon and Whole Foods: Did Rotten Tomatoes Spark a $14 Billion Deal?

When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already ...

3 Reasons Your CEO Wants an Omnichannel Approach

By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing ...

The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital ...
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