Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences

API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
cloud-laptop

Geolocated Personalization Test Lifts Conversion 12%

A couple weeks ago, we covered an advanced personalization tactic: geolocated weather targeting. Burton Snowboards tested geolocated weather messaging on its home page, and found an 11.6% uptick in conversion. Hat tip to Get Elastic reader Cheryl Jones ...

Persona-lizing the In-Store Retail Experience [Infographic]

Last post, we discussed how in-store analytics mirror retail. What about in-store personalization? Medallion Retail has created an infographic mapping in-store personalized experience opportunities. Click to enlarge infographic

The Future of Retail [Infographic]

This week’s infographic Friday feature comes from WalkerSands, based on their Future of Retail study. Tweetables 62% of consumers say they shop online at least once per month Tweet this 1 in 10 consumers would spend more than $1K online without ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS