Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences
big-data

4 Big Ways Big Data Will Transform Ecommerce

Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a pattern that timeline ...
chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
disco-ball

3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...
charting-a-digital-course

Charting Digital Success in 2014

Today’s blog post is brought to you from Elastic Path VP of Marketing, Matt Dion. With 2014 just begun and the digital revolution in full swing, it’s a good time to look back over the tremendous amount of change that has taken place in the industry ...
email-vs-social-media-infographic

Email vs Social Media Marketing [Infographic]

This week’s infographic carries on the smackdown between email vs social media marketing we began this week, and comes courtesy of HostPapa. Highlights 75% of all adults express email is their preferred communication method Even among the 18-29 ...
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