Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences
cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
email-unsubscribe

3 Ways to Handle Email Unsubscribe

Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter. A common ...
links6

Ecommerce Links: July 2014

If you’re looking for a good summer read, look no further than a few of our favorite ecommerce articles from July, 2014: Econsultancy found that 42% of ecommerce teams don’t have someone assigned to optimizing site search. ConversionXL explains ...
big-data

Best Practice in Big Data: A Marketer’s Primer

Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. We’re happy to announce Elastic Path has been recognized in Gartner’s “Hype Cycle for Digital Marketing, 2014” ...
tablet-commerce

Tablet Commerce in 2014 [Infographic]

This week’s infographic looks at the tablet commerce landscape at a glance, via UsableNet. Click to enlarge infographic Tweetables Worldwide tablet sales increased 68% from 2012 to 2013 Tweet this Over 1/2 of online time happens on mobile, ...
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