facebook-beacon

Facebook Wants to Personalize Your In-Store Experience

After a pilot in New York earlier this year, Facebook is now rolling out Place Tips for Business which allows businesses to push content to nearby Facebook users via beacons provided free by Facebook. Place Tips are shown to people who are in store and ...
unstoppable

3 Unstoppable Forces Transforming Shopping Right Now [Infographic]

We’re excited to feature our own infographic this week, inspired by our latest ebook The New Customer Journey: A Convergence of Content, Context, Channels and Commerce
integrated-tech

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...
leapfrog

Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
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