blue

Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage ...
collaborative-economy

Collaborative Commerce: 7 Ways to Play in the Sharing Economy

Amazon’s not the only threat to online retail and brands selling direct to consumer – the shift towards the “collaborative economy” has the potential to disrupt virtually any vertical, with ripple effects to other industries. Dubbed the “next ...
awful

We Tried That…And It Didn’t Work

Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried PPC, it didn’t work.” It happens with customer experience channels: “We tried a mobile app, it ...
big-data

4 Big Ways Big Data Will Transform Ecommerce

Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a pattern that timeline ...
disco-ball

3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...
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