mobile-commerce

Omnichannel vs Multichannel and the Store of the Future

You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to ...
breakingbag

Breaking Bag: Reinventing the Ecommerce Experience

This was Amazon’s home page in 1995. By ’98, it had adopted the “catalog” look: The ubiquitous format for most online shops today, one that few have veered from. The Web has changed since ’98 Clearly the Web has changed ...
mobile-web

Mobile Web, Native or Hybrid App? [Decision Chart]

You can read articles about mobile web vs. native app vs. hybrid app, but sometimes a visual, such as a decision tree, is the best resource for making a decision that’s right for your business. SapientNitro’s Insights 2014: Connecting Technology ...
always-on-experiences

The 5 Technologies Driving Always-On Experiences

In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices. In Insights 2014: Connecting Technology and Story in an Always-On ...

API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
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