nirvana

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
digi-transformation

The Guide to Digital Transformation [Infographic]

What is digital transformation? The use of any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education reinventing its personalized shopping experience, or retailers becoming more and more like ...
ecom-platform

Why You Don’t Need Another Ecommerce Solution

In our Adobe Summit session Reinventing customer engagement with Experience-driven Commerce: How McGraw-Hill Education Took on Digital Learning and Won last week in Salt Lake City, Utah, we teamed up with Adobe and McGraw-Hill Education to share how this ...
exp-driven-commerce-1

Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement

It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how. Forget most of what you already know ...
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What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to execute? Wikipedia defines ...
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