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The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital ...
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Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital ...
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Digital Experiences Require a Visionary Approach

When IT executives are planning investments in new platforms, it’s common for them to turn to industry experts and analysts to provide context and explore perspectives. There’s a lot of choice out there. That’s why I’m very pleased ...
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5 Major Global Ecommerce Trends That You Can’t Afford to Ignore

As we begin 2016, the global ecommerce market is poised for significant growth. But not all geographies are experiencing the same trends. Here’s a quick look at global ecommerce trends. The U.S. Gets Physical In the U.S. market, eMarketer predicts ...
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ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire’s Discussion Point: What’s on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, ...
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