millennial-moms

Marketing to Millennial Moms

Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set of ...
global-commerce

Applying Cultural Context to Cart Abandonment

Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual ...
assessment

A Case Study In Commerce Maturity

At Elastic Path, we’re excited to announce the launch of The Advanced Commerce Maturity Scale, a proprietary self-assessment tool that you can use to score your company’s ability to conduct omnichannel, experience-driven commerce across touchpoints. ...
integrated-tech

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...
leapfrog

Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...
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