Trends_2016

ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire’s Discussion Point: What’s on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, ...
holiday shopping

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty. There ...
The Future of Commerce

We Need to Talk: Critical Commerce Conversations To Have Today With Your C-Suite

Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking to implement ...
forrester_blogpost_small.jpg

To Get Digital Experiences Right, Think Integration

There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique ...
mobile-shop

Do Shoppers Prefer Native Apps or Mobile Websites?

Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales. But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile ...
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