
6 Tech Trends to Watch in 2012
Happy New Year, Get Elastic readers! As we enter 2012 and get back to work, here are 6 tech trends impacting digital commerce that should garner plenty of attention in the upcoming year.
1. The ‘Internet of Things’ comes of age
While we haven’t ...

Why Engagement Matters Most In Digital Commerce
Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce.
But ...

One Size Does Not Fit All in a Digital World
As mentioned in our Monday post, digital disruption is occurring in gaming, video, music, and numerous other verticals. Rapid consumer adoption of service-enabled devices like smartphones and tablets connected to the Internet has led to a crop of innovative ...

Digital Disruption Is Happening, Get Ready To Adapt!
In 2010, 43% of American adults owned more than 3 devices connected to the Internet, according to Forrester Research’s North American Technographics Consumer Technology Survey. Connected devices include things like game consoles, laptops, tablets, and ...

5 Reasons Why Your Ecommerce Site Matters More Than Ever
Every ecommerce manager already knows that having a poor website is a major problem. And it can really bite during the critical holiday season which represents anywhere between 20–40% of annual sales.
But for those who need a little numerical validation, ...

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