personalization-tips

Why Personalization Is Doomed Without Strategy

Personalization. You might define it as delivering the right content / products / offers, at the right time to the right customers… Of course, it’s easy for marketing gurus to preach, and vendors to promise – but in reality, personalization without ...
innovation

Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering

As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy — things are looking good for the Chief Marketing Officer. As Samuel Greengard, Contributing Writer to CMO.com writes: Digital marketing consumes ...
business-strategy

Direct to Consumers: How Brands and Manufacturers Execute Digital Strategy

When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high demands of a seamless ...
blue

Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage ...
collaborative-economy

Collaborative Commerce: 7 Ways to Play in the Sharing Economy

Amazon’s not the only threat to online retail and brands selling direct to consumer – the shift towards the “collaborative economy” has the potential to disrupt virtually any vertical, with ripple effects to other industries. Dubbed the “next ...
© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS