google-mobile

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where ...
catalog-die

Why the Ecommerce Catalog Must Die

Why do the majority of ecommerce storefronts look and function the way they do? They’re based off the catalog metaphor — digital versions of the paper catalog, and for good reason — it was the catalog that taught consumers to shop sight-unseen, ...
omnichannel-pureplay

Omnichannel Strategies for Brands and Online Pureplays

Last week’s Why Mobile Commerce is not Ecommerce 2.0 addressed why mobile is more than just your online storefront formatted to a smaller screen, it’s an integral part of the omnichannel shopping experience. While the content was geared mainly ...
mobile-commerce-mall

Why Mobile Commerce Is Not Ecommerce 2.0

There’s a big misconception about mobile commerce. Despite the deadness of malls, the maturation of ecommerce, the dominance of Amazon and closures of numerous brick and mortar shops, over 90% of retail sales still happen offline. It’s not ...
mobile-banking

Financial Services: CX as a Strategic Priority

When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest opportunity ...
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