predictions

6 Tech Trends to Watch in 2012

Happy New Year, Get Elastic readers! As we enter 2012 and get back to work, here are 6 tech trends impacting digital commerce that should garner plenty of attention in the upcoming year. 1. The ‘Internet of Things’ comes of age While we haven’t ...
sbux-card-mobile

Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But ...
one-size-does-not-fit-all

One Size Does Not Fit All in a Digital World

As mentioned in our Monday post, digital disruption is occurring in gaming, video, music, and numerous other verticals. Rapid consumer adoption of service-enabled devices like smartphones and tablets connected to the Internet has led to a crop of innovative ...
connected-devices

Digital Disruption Is Happening, Get Ready To Adapt!

In 2010, 43% of American adults owned more than 3 devices connected to the Internet, according to Forrester Research’s North American Technographics Consumer Technology Survey. Connected devices include things like game consoles, laptops, tablets, and ...
online-shopping2

5 Reasons Why Your Ecommerce Site Matters More Than Ever

Every ecommerce manager already knows that having a poor website is a major problem. And it can really bite during the critical holiday season which represents anywhere between 20–40% of annual sales. But for those who need a little numerical validation, ...
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