Why the Ecommerce Catalog Must Die

Why do the majority of ecommerce storefronts look and function the way they do? They’re based off the catalog metaphor — digital versions of the paper catalog, and for good reason — it was the catalog that taught consumers to shop sight-unseen, ...

Omnichannel Strategies for Brands and Online Pureplays

Last week’s Why Mobile Commerce is not Ecommerce 2.0 addressed why mobile is more than just your online storefront formatted to a smaller screen, it’s an integral part of the omnichannel shopping experience. While the content was geared mainly ...

Why Mobile Commerce Is Not Ecommerce 2.0

There’s a big misconception about mobile commerce. Despite the deadness of malls, the maturation of ecommerce, the dominance of Amazon and closures of numerous brick and mortar shops, over 90% of retail sales still happen offline. It’s not ...

Financial Services: CX as a Strategic Priority

When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest opportunity ...

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
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