Direct to Consumers: How Brands and Manufacturers Execute Digital Strategy

When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high demands of a seamless ...

Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage ...

Collaborative Commerce: 7 Ways to Play in the Sharing Economy

Amazon’s not the only threat to online retail and brands selling direct to consumer – the shift towards the “collaborative economy” has the potential to disrupt virtually any vertical, with ripple effects to other industries. Dubbed the “next ...

We Tried That…And It Didn’t Work

Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried PPC, it didn’t work.” It happens with customer experience channels: “We tried a mobile app, it ...

4 Big Ways Big Data Will Transform Ecommerce

Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a pattern that timeline ...
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