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5 Mistakes Brands Make Selling Direct-to-Consumer

Brands and manufacturers that want to grow revenues and gain a closer connection with customers, selling direct online makes sense. But what are some common mistakes brands make with their ecommerce strategies? 1. Using a bolt-on shop When brands make ...
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Is 2014 the Year of Bitcoin for Ecommerce?

Whether it’s a rise or crash in trading price, or the growing number of businesses accepting the cryptocurrency, buzz about bitcoin keeps the blogosphere busy. Of course, here at Get Elastic, want to keep an eye on its viability as a payment method ...
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3 Ecommerce Trends to Watch in 2014

With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce ...
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Can Staples Succeed as an Everything Store?

Staples, second only to Amazon in online sales, recently announced it’s expanding its online catalog of 200,000 SKUs to a goal of more than a million, branching out into garden supplies, power tools and medical devices, incorporating third-party sellers ...
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iPhone vs iPad App Use Across Psychographic Segments

If you’re an online business that offers or is thinking about offering mobile apps, you’re faced with the question of which platforms and devices to build for. Despite Android’s market share, iOS devices typically drive more ecommerce ...
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