exp-driven-commerce-1

Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement

It’s Partner Thursday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired ...
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What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to execute? Wikipedia defines ...
beacon

3 Beacon Trends to Watch in 2015

Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, ...
resolutions1

15 Ecommerce Resolutions for 2015: Part 1

To kick off the new year, we’ve got a 3-part series covering the 15 ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Dig in! 1. Tune your performance It’s no secret that as websites add more cool features, pages ...
mobile-commerce

Omnichannel vs Multichannel and the Store of the Future

You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to ...
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