iTunes became the first widely popular and successful Application Store. Since then, many other vendors have joined the gold rush. I write this blog post on the flight from Barcelona after spending a week at the Mobile World Congress, which is the biggest annual mobile exhibition and conference. This year it also included an event inside the event – Application Planet (an exhibition dedicated to mobile applications).
As I was wandering through the exhibition halls, it became apparent how popular the concept of the Application Store is.
The main goal of an App Store is to increase the attractiveness of a hardware or software platform to end users by engaging third party developers to increase platform capabilities.
Most of the current App Stores have been created either by a hardware manufacturer (Apple, Intel, Samsung, LG) or a wireless network operator (Orange, Verizon Wireless, China Mobile).
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February was a short month, but there was no shortage of great articles popping up around the blogosphere. Blogger’s Digest is Get Elastic’s monthly roundup of can’t miss posts from Linda’s RSS reader.
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This post is a recap of yesterday’s webinar Ecommerce for Technology Vendors: Maximizing Your Online Channel. The replay is now available on-demand.
The webinar is the first in a series of software and technology related topics based on the top issues we have found working with and speaking to enterprise firms in this industry. In the webinar we took a deep-dive into the issue of “owning the conversation” and bringing all relevant content and information to bear on each transaction.
5 Considerations
- Manufacturer strengths / weaknesses
- Governance
- General design / site architecture
- Source and nature of traffic (segments, personas)
- Leveraging user-generated content
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Just a quick update to our webinar this Thursday, Ecommerce for Technology Vendors: Maximizing Your Online Channel. We will be joined by a special guest speaker, Sanjay Saraf who is Vice President of eBusiness at Symantec. Sanjay will discuss the top ecommerce issues affecting software and technology vendors and will be available for Q&A at the end.
Thursday, February 25th, 2010
9am Pacific / 12pm Eastern
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About the webinar
Across all retail sectors, approximately 60% of consumers will go directly to a manufacturer’s site when researching a purchase. Another 16% will use a search engine, which often leads to the manufacturer’s site. For the technology and packaged software industries, these figures are likely higher, as online downloads direct from the vendor’s .com site is the strongest means of acquisition.
But with potentially more than 76% of consumers arriving at a manufacturer’s website, how much money is left on the table when its online store is not optimized?
In this one hour webinar, learn how technology companies can improve conversion rates and average order values to maximize the return on investment for their ecommerce projects.
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No shortage of amazing blog posts to link to this month, was tough to narrow it down. Here’s a list of my favorite ecommerce related posts in January. Enjoy.
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