This post is a recap of Elastic Path Software’s January webinar Bridging the technology and marketing divide for ecommerce success ( < --- you can watch the replay by clicking this link). Our guest speakers were Smart Destinations’ CTO Matt Higgins and CMO Rob Schmults.
Agenda
- A Modern Fairy Tale
- Marketing Needs to Step Up
- IT Can Do More
- Good News For Everyone
A Modern Fairy Tale
Once upon a time, marketing lived in a happy place where 50% of its efforts were wasted (but no one knew or cared which 50%). IT only had to work with logical, process driven folks who understood the value of fault tolerant systems. Their two worlds were buffered by a handy layer of finance and operations.
[Read the full story]
Elastic Path Software and Get Elastic are looking for ecommerce professionals to join our Research Panel. We want to hear your opinions on a variety of topics and concerns for upcoming blog posts and research reports.
We’re looking for:
- E-business professionals from all levels and departments of the organization (IT, Marketing, Finance, Operations, Merchandising etc)
- Minimum annual online revenues of $5 Million
- The willingness to participate in 1 to 4 surveys / interviews per year (maximum once per quarter)
By participating in our online and telephone surveys, you’ll get:
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The stereotypical IT/Marketing feud has the visionary, revenue focused CMO barking orders at the process-oriented, cost conscious CIO. Perhaps you’ve heard horror stories of the CIO hijacking the marketing plan, refusing to implement it or worse, the entire IT staff quitting in revolt.
Hopefully it’s not that bad in your organization. The majority of eBusinesses do struggle with the IT/marketing relationship to some degree. 71% of eBusiness leaders surveyed by independent firm Forrester Research, Inc. report low to average levels of support for their business coming from IT. Many prefer to outsource key technology needs in part to avoid working with internal IT staff. Only 9% believe they are well supported by IT.
69% of eBusiness and channel strategy professionals report that they outsource their IT, development and infrastructure:
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It’s the end of another year, and I want to personally thank you for being apart of Get Elastic by subscribing, Tweeting, Stumbling, sharing posts with friends and co-workers, commenting and sending us your emails!
We’re looking forward to bringing you more ecommerce tips, tricks and trends in 2010 (and we’ll have a big surprise for you very soon).
Get Elastic will be taking the January 1 holiday, and will return January 4th. Until then, we wish you and yours a very happy New Year, and here’s our picks for the Best of Get Elastic for the last 12 months:
January
Thinking positively about negative reviews
February
Tracking Twitter Links: Twitter Analytics Tools & More
March
Personalization: What Sort-By Reveals About a Customer
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Here we are again at the end of another year! Here are some posts of interest to ecommerce professionals from around the ‘Net this month:
First, the bad news
Shipping Rates to Rise 4.9% in Coming Year via DMNews
PayPal to Retire PayLater via Plumber Surplus Blog
The Link Canonical Tag is Breaking Websites via Audette Media (this is the bad news in response to the good news that Google is supporting cross-domain use of the canonical tag – both are important reads)
[Read the full story]
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