How Branding Influences Purchase Decisions [Infographic]

Invesp Consulting have compiled a number of ways brand influences consumer purchase decisions, from brand preference to conversation and beyond.

5 Holiday Conversion Problems and How to Fix ‘Em

As the “official” holiday season rapidly approaches (for some early birds, it’s already here), prepare for a massive uptick in sales – but also for unique problems that come with the busy season. Let’s examine 5 conversion problems and what ...

Ecommerce Digest: August 2015

As we near the end of summer and rapidly transition into the holiday season, enjoy our choice cuts of ecommerce goodness from the month of August. There’s a lot of talk about the “store of the future” – omnichannel Nirvana, where ...

Making Email Social [Infographic]

What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from ReachMail Tweetables Only 56% of marketers integrate social with their email marketing program Tweet this Email ...

Unconversion: Optimizing Email Unsubscribe

No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your list hygiene and reduces the ...
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