The State of Digital Marketing in 2015 [Infographic]

This week’s infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights. Tweetables 80% of Internet users own a smartphone Tweet this 37% of ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
email-context

Contextual Email Marketing: The Age of the Real-Time Inbox

Time limited coupon codes, promoted deals of the day, loyalty program events, new product launches – these are staples in retail email campaigns. But email response is strongly determined by relevance, and there’s no better way to become irrelevant ...
15-reso

15 Ecommerce Resolutions for 2015: Part 2

Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10: 6. Mobilize your mobile strategy Before declaring the 10th Annual Year of the Mobile (kidding), let’s all agree mobile is no joke. 2/3 of email is ...
2014

Best of Get Elastic 2014

A huge thanks to all the readers of Get Elastic for trekking with us another year! As we say goodbye to 2014, we recap the highlights of the blog from January through December. January 5 Mistakes Brands Make Selling Direct-to-Consumer 14 Notable Ecommerce ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.