content-is-king

Is Content the Next Email Marketing King?

Do all ecommerce related emails have to look like this? I’m not against merchandising emails with offers, featured products or even a personalized assortment of items, but conventional ecommerce emails often do little to create compelling demand ...
april-links

Ecommerce Links: April 2013

Alright, it’s not quite the end of April, but there was so much great content this month I have to post our link digest before my RSS reader explodes! Speaking of RSS readers — have you found your Google Reader alternative yet? Social proof ...
email-report-card

UK Email Marketing Report Card [Infographic]

This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing. Click to enlarge infographic Tweetables 61% ...
brad

Why Branding Commodities Matters to Your Ecommerce Website

Your ecommerce website is a commodity. In the 90’s, simply having a website may have been a competitive advantage in your industry. Today it’s table stakes. Even with a full catalog of products, robust features and lightning page load speed, your ...
links6

Ecommerce Links March 2013

March came in like a lion, out like a lamb, with a ton of great content in between. Here are my top 10-plus-one for the third month of 2013. You may have spotted a clever April Fool somewhere around the Web. Mashable rounded up over 50 pranks, with notable ...
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