nirvana

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
ecom links

Ecommerce Links: March 2015

Once again, it’s time to round up our favorite ecommerce links of the month: Our own Matt Dion shares Why omnichannel commerce could cost you your job (and 4 things you can do about it) in the Huffington Post. With the Apple Watch announcement ...
personalizathumb

The Business Case for Personalization [Infographic]

This week’s infographic feature hails from Monetate, presenting the business case for personalization. Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to buy ...
exp-driven-commerce-1

Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement

It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how. Forget most of what you already know ...
cust-retent

Customer Acquisition vs Retention [Infographic]

This week’s infographic hones in on customer acquisition vs. retention, courtesy of Invesp Consulting. Tweetables 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention Tweet this Only 40% of companies ...
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