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How Betabrand Nails Product Page Storytelling (And So Can You)

Forbes recently ran an article Storytelling: A Brave New World Of Commerce, highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are ...
evolution-of-shopping

How People Buy: The Evolution of Consumer Purchasing [Infographic]

This week’s infographic comes from Hubspot, and timelines how the US consumer has bought, from 1900 to today – the “evolution of consumer purchasing.” How should your digital commerce strategy change to keep pace with the changing ...
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Ecommerce Links: August 2014

To wrap up August, enjoy these informative ecommerce related articles from around the Web. Smart Insights shares 10 tips to create an effective Cart Recovery Programme. Think going responsive is a silver bullet for raising mobile conversion? Marketing ...
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13 xkcd Comics for Ecommerce Professionals

Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of xkcd comics that poke a little fun at our industry. (Click comics to view their original posts) Understanding star reviews Online package tracking Download our app! Mobile ...

The World Cup of Ecommerce [Infographic]

Last post we looked at some data from the e-tailing group’s Annual Merchant Survey. Baynote combined scores from the survey into a soccer-themed infographic in the run up to the World Cup final. Enjoy! Click to enlarge infographic Highlights 42% ...
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