6 CAPTCHA Alternatives to Improve Conversion
CAPTCHA is more than a catchy name, it’s an acronym — Completely Automated Public Turing test to tell Computers and Humans Apart. But in practical terms, CAPTCHAs are often Consistently Annoying, and Prevent The Conversion from Happening A-Lot. ...
How Bounce Rate Optimization Can Improve Your Search Rankings
Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it.
The search giant disclosed its latest algorithm update includes page layout ...
5 Reasons Why Your Gut Feel Stinks
We conversion optimization specialists are always banging the “don’t rely on your gut feel” drum, and telling you that you have to test everything or perish in a horrible pyre of mediocre KPI performance.
While it’s true that ...
A Psychotactic That Caused 3x More People to Buy a Discounted Coffee Mug
Persuasive selling is part art, part science, but 100% apart of conversion optimization. Understanding what motivates our customer is key — it’s not just about what the offer is, but how an offer is presented. Consider this little case study ...
Does Price Influence Cart Abandonment? You Better Believe It
Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...
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