cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
mobile-cart

Avoid This Mobile Checkout Mistake

What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss. Why hiding guest checkout is terrible, ...
cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...
di-thumb

Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, ...
call-to-action

Are You Ever Done Testing Call-to-Action Buttons?

Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your conversion funnel. It’s easy to get quick uplift when your control button sucks to begin with — ...
© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS