big-data

Using Big Data for Big Personalization [Infographic]

“Big data” promises to be the solution to getting a 360 degree view of your customer and make more intelligent personalization decisions. For many organizations, mastering web analytics is challenging enough, nevermind the ocean of data you ...
marketing-attribution

Making Sense of Marketing Attribution [Infographic]

I was recently asked what website optimization efforts I believe businesses should focus their skills and resources on to improve conversion and the bottom line in 2013. Aside from beginning or expanding a testing program, my opinion is businesses should ...
big-data-infographic-thumbnail

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce ...
customer-interview

Voice of the Customer: The Case For Telephone Customer Interviews

Harnessing the “voice of the customer” is very important in refining and shaping your business – from web usability, product features and functionalities, product offering, customer service and marketing campaigns. There certainly is value in ...

Are You Segmenting Your Marketing Campaigns to Death?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the early 1900’s, department store merchant John Wanamaker didn’t have access to web analytics to be able to calculate an ROI on ...
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