big-data

The Big 9 Big Data Sources [Infographic]

Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Kapow Software has a very interesting visualization of the various sources of Big Data that organizations can use to forward their business, divided into 9 sources, ...

How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, predictive analytics can be effective for product recommendations, but there are many more applications. This week’s infographic looks at how Netflix and Pandora recommend content, and OK Cupid and Twitter match people. Want ...
big-data

Using Big Data for Big Personalization [Infographic]

“Big data” promises to be the solution to getting a 360 degree view of your customer and make more intelligent personalization decisions. For many organizations, mastering web analytics is challenging enough, nevermind the ocean of data you ...
marketing-attribution

Making Sense of Marketing Attribution [Infographic]

I was recently asked what website optimization efforts I believe businesses should focus their skills and resources on to improve conversion and the bottom line in 2013. Aside from beginning or expanding a testing program, my opinion is businesses should ...
big-data-infographic-thumbnail

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce ...
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