holiday shopping

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty. There ...

5 Steps for Optimizing Your Return Process

Today’s edition of Partner Thursday is contributed by Dirk Kuritz from Namics, a leading full web service agency. When Dirk isn’t shopping online, he helps companies to improve their eCommerce customer experience. A customer wants to return ...

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...

4 Ways to Improve Order Tracking Usability

As the holiday season rapidly approaches, ecommerce marketers are concerned with optimizing everything from checkout processes to product pages to paid search campaigns. But don’t forget the “little” things — WISMO (Where Is My ...

Voice of the Customer: The Case For Telephone Customer Interviews

Harnessing the “voice of the customer” is very important in refining and shaping your business – from web usability, product features and functionalities, product offering, customer service and marketing campaigns. There certainly is value in ...
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