Voice of the Customer: The Case For Telephone Customer Interviews
Harnessing the “voice of the customer” is very important in refining and shaping your business – from web usability, product features and functionalities, product offering, customer service and marketing campaigns. There certainly is value in ...
10 Tips for Customer Self-Serve
Customer self-service doesn’t just save your organization money. 2 out of 3 customers prefer self service to speaking with a live representative (Nuance Research). 75 percent believe it’s more convenient to self-serve, versus 6 percent that ...
Are You Giving Customers First World Problems?
A dear friend of mine left the comforts of Canada a few years ago to take up life on African soil, and I enjoy following her adventures and experiences through her blog. One of her posts titled Finally Some Good Customer Service? got me thinking about ...
14 Ways To Optimize Your Ecommerce Marketing
Ecommerce marketing covers a lot of bases, from on-site improvements to testing to search engine marketing and social media. Today’s post gives a very brief overview of 14 disciplines in emarketing for online sellers, with links to further resources ...
14 Tips for Cart Recovery & 10 Emails Deconstructed
Last post we discussed cart abandonment email timing and strategies, and as promised, today we’re going to examine the content of recovery emails, using examples from the Internet Retailer 500.
Dell
Image credit: Marketing Sherpa
Dell blends a ...
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