trigger-email

14 Tips for Cart Recovery & 10 Emails Deconstructed

Last post we discussed cart abandonment email timing and strategies, and as promised, today we’re going to examine the content of recovery emails, using examples from the Internet Retailer 500. Dell Image credit: Marketing Sherpa Dell blends a ...

14 Tips for Cart Recovery & 10 Emails Deconstructed

Last post we discussed cart abandonment email timing and strategies, and as promised, today we’re going to examine the content of recovery emails, using examples from the Internet Retailer 500. Dell Image credit: Marketing Sherpa Dell blends a ...

What is Your WISMO Rate And How Do You Reduce It?

Today being Black Friday and the unofficial kickoff of the holiday shopping season, expect to sell a lot of gadgets and gizmos – and receive a lot of WISMOs. WISMO stands for “Where Is My Order?” calls to customer service. They can make ...

PRO Tips: Optimize to Reduce Product Returns

With Black Friday on its way, online retailers are bracing for more sales, but sadly, with more sales comes… more returns. Processing returns can cost a retailer anywhere from $5 to over $20 per order, and in some cases erode profit margin completely. ...

Customer Service Scorecard: What’s Your Grade?

As we near the holiday shopping season, online businesses are scrambling to get email campaigns, paid search ads, home page banners, SEO tweaks and last-minute site updates out the door. But customer service policies and features are just as important ...
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