customer-service1

Are You Giving Customers First World Problems?

A dear friend of mine left the comforts of Canada a few years ago to take up life on African soil, and I enjoy following her adventures and experiences through her blog. One of her posts titled Finally Some Good Customer Service? got me thinking about ...
site-opt

14 Ways To Optimize Your Ecommerce Marketing

Ecommerce marketing covers a lot of bases, from on-site improvements to testing to search engine marketing and social media. Today’s post gives a very brief overview of 14 disciplines in emarketing for online sellers, with links to further resources ...
trigger-email

14 Tips for Cart Recovery & 10 Emails Deconstructed

Last post we discussed cart abandonment email timing and strategies, and as promised, today we’re going to examine the content of recovery emails, using examples from the Internet Retailer 500. Dell Image credit: Marketing Sherpa Dell blends a ...

14 Tips for Cart Recovery & 10 Emails Deconstructed

Last post we discussed cart abandonment email timing and strategies, and as promised, today we’re going to examine the content of recovery emails, using examples from the Internet Retailer 500. Dell Image credit: Marketing Sherpa Dell blends a ...

What is Your WISMO Rate And How Do You Reduce It?

Today being Black Friday and the unofficial kickoff of the holiday shopping season, expect to sell a lot of gadgets and gizmos – and receive a lot of WISMOs. WISMO stands for “Where Is My Order?” calls to customer service. They can make ...
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