site-opt

14 Ways To Optimize Your Ecommerce Marketing

Ecommerce marketing covers a lot of bases, from on-site improvements to testing to search engine marketing and social media. Today’s post gives a very brief overview of 14 disciplines in emarketing for online sellers, with links to further resources ...

14 Tips for Cart Recovery & 10 Emails Deconstructed

Last post we discussed cart abandonment email timing and strategies, and as promised, today we’re going to examine the content of recovery emails, using examples from the Internet Retailer 500. Dell Image credit: Marketing Sherpa Dell blends a ...
trigger-email

14 Tips for Cart Recovery & 10 Emails Deconstructed

Last post we discussed cart abandonment email timing and strategies, and as promised, today we’re going to examine the content of recovery emails, using examples from the Internet Retailer 500. Dell Image credit: Marketing Sherpa Dell blends a ...

What is Your WISMO Rate And How Do You Reduce It?

Today being Black Friday and the unofficial kickoff of the holiday shopping season, expect to sell a lot of gadgets and gizmos – and receive a lot of WISMOs. WISMO stands for “Where Is My Order?” calls to customer service. They can make ...

PRO Tips: Optimize to Reduce Product Returns

With Black Friday on its way, online retailers are bracing for more sales, but sadly, with more sales comes… more returns. Processing returns can cost a retailer anywhere from $5 to over $20 per order, and in some cases erode profit margin completely. ...
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