PRO Tips: Optimize to Reduce Product Returns

With Black Friday on its way, online retailers are bracing for more sales, but sadly, with more sales comes… more returns. Processing returns can cost a retailer anywhere from $5 to over $20 per order, and in some cases erode profit margin completely. ...

Customer Service Scorecard: What’s Your Grade?

As we near the holiday shopping season, online businesses are scrambling to get email campaigns, paid search ads, home page banners, SEO tweaks and last-minute site updates out the door. But customer service policies and features are just as important ...

Global Payments: One Size Doesn’t Fit All

Did you know that China, the largest online market in the world with 420 million internet users, still has a relatively low credit card penetration rate? In the large cities including Beijing, Shanghai, Shenzhen, Xian and Nanjing, online credit card usage ...

Creative Places to Ask for Feedback

On Wednesday we looked at tips for developing customer surveys with Theresa Maddix of Foresee Results. Today we’re going to look at other ways retailers are collecting customer feedback – asking for feedback through on-site calls-to-action, ...

Tips for Developing Customer Surveys

I recently caught up with Theresa Maddix, a Satisfaction Research Analyst with ForeSee Results to interview her on the subject of customer surveys. ForeSee Results is a market research consulting firm which also offers a customer survey tool for retailers. Linda: ...
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