email

3 Creative Ways to Get More Email Opt-Ins

Email opt-in lists are highly valuable to online marketers, but too often are resigned to header or footer menus — out of sight and out of mind. The following 3 examples are creative ways to give email sign up more attention. Gamification Sephora’s ...
responsive-email-design

24 Tips for Responsive Email Design

Responsive Web Design (RWD) is hot, hot, hot, and gaining steam among ecommerce websites. But not to be overlooked is responsive email design (RED). As we learned from last week’s infographic, 43% of email is currently opened on mobile devices, headed ...
mobile-email

Why Responsive Email Matters [Infographic]

While we all get hyped up about responsive design for websites, let’s not forget responsive email. EmailMonks has compiled some data on how and when mobile users check email on their devices (via SmartInsights). With only 25% of companies observed ...
content-is-king

Is Content the Next Email Marketing King?

Do all ecommerce related emails have to look like this? I’m not against merchandising emails with offers, featured products or even a personalized assortment of items, but conventional ecommerce emails often do little to create compelling demand ...
email-report-card

UK Email Marketing Report Card [Infographic]

This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing. Click to enlarge infographic Tweetables 61% ...
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