content-is-king

Is Content the Next Email Marketing King?

Do all ecommerce related emails have to look like this? I’m not against merchandising emails with offers, featured products or even a personalized assortment of items, but conventional ecommerce emails often do little to create compelling demand ...
email-report-card

UK Email Marketing Report Card [Infographic]

This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing. Click to enlarge infographic Tweetables 61% ...
thank-you

11 Ways to Optimize Thank You Pages

Post-conversion Thank You pages present a great opportunity for further conversion — not just for another sale, but also microconversions. Here are ten-plus-one ways to squeeze the most of your confirmation pages and email. Create an account Offering ...
email-teclo

Why Are Telecoms Dead Last in Email Effectiveness?

In the Email Tracking Report 2012, the DMA asked consumers “who does email well?” and ranked results by sectors. Telco finished dead last, behind financial services, utilities and even government agencies. Compared to online retail (38% satisfaction), ...
shopping-cart

How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email ...
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