3 Things CMOs Should Know About Anti-Spam Email Legislation

The July 1 deadline for CASL, Canada’s new anti-spam e-mail legislation has come and gone. If you’re not familiar with CASL, the legislation requires re-opt in for any Canadian email subscriber on a commercial mailing list. (This applies to any business, ...
Email vs Facebook

Email vs. Facebook: Which Is More Valuable to Marketers?

I’ll answer the title’s question quickly. It’s email. Why? I’ll explain in a moment. But the truth is, there’s marketing value in email and Facebook (and insert-social-network-here). Just not the same value. I can cite research ...
Black laptop and envelopes

13 Ways to Improve Email Unsubscribe

No email marketer wants subscribers to jump ship, but the reality is, it happens. Whether it’s an attempt to clear the inbox of clutter, a change in delivery preference from email to social updates, a change of lifestyle or purchase intent, or ...
A white envelope and a blue arrow

3 Creative Ways to Get More Email Opt-Ins

Email opt-in lists are highly valuable to online marketers, but too often are resigned to header or footer menus — out of sight and out of mind. The following 3 examples are creative ways to give email sign up more attention. Gamification Sephora’s ...
A person using a cell phone and a tablet

24 Tips for Responsive Email Design

Responsive Web Design (RWD) is hot, hot, hot, and gaining steam among ecommerce websites. But not to be overlooked is responsive email design (RED). As we learned from last week’s infographic, 43% of email is currently opened on mobile devices, headed ...
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