Email and Social Habits of Holiday Shoppers [Research]

Email marketing software provider Yesmail Interactive conducted an interesting study, combining a consumer survey on general and holiday shopping habits with analysis of the digital marketing campaigns (email and social) of 20 of the top ecommerce brands ...

2 Killer Examples of App-Like Email Campaigns

We’ve seen trends come and stay in email marketing, from ‘forward-to-a-friend’ to personalization to animated gifs and embedded video. But this one is really, really awesome. Imagine taking the functionality of a mobile app and baking ...

Email Marketing Benchmarks: How Do You Stack Up?

Curious how your email marketing fares against the average email marketer? Silverpop’s 2012 Email Marketing Metrics Benchmark Study has those figures. Check ‘em out. Open Rates 1. Unique open rate Average: 20.1% Top 25%: 43.7% ...

Email Marketing that Drives Conversions [Infographic]

This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions. Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, ...

How to Support Video in Email

Video in email subject lines can improve click through up to 200%. The improvement in CTR%, email creative unseen, suggests a strong general interest in multimedia in email messages. But after the open, subscribers expect to actually find the promised ...
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