Why Your Email List Isn’t Growing
Something that surprises me about so many of the Internet Retailer 500 is that their e-mail sign up calls to action can be so hard to find. In fact, many of them are so far below the fold, it makes you wonder whether the care about growing their e-mail ...
Email Marketing: Don’t Waste Your Welcome
One of the biggest missed opportunities I see with retail email marketing is optimizing the welcome email. Considering well-done welcome emails can generate 4x higher open rates, 5x higher click through and a whopping 8x higher revenue per email (source: ...
6 Ways to Squeeze More Value Out of Email Sign Up
What happens after someone subscribes to your retail email updates? Something like this?
If you’re only communicating a “thank you for signing up, you’ll see an email from us shortly” or “you can unsubscribe at any time” ...
Do You Segment Email Subscribers Upon Sign Up?
What if you knew more about your email subscribers and what they’re interested in buying? Or where they are located? Or how often they’d like to receive messages from you so you don’t barrage them to the point of unsubscription? Is there ...
14 Ways To Optimize Your Ecommerce Marketing
Ecommerce marketing covers a lot of bases, from on-site improvements to testing to search engine marketing and social media. Today’s post gives a very brief overview of 14 disciplines in emarketing for online sellers, with links to further resources ...
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