shopping-cart

How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email ...
save-abandoned-cart

Saving Abandoned Carts: The Experts Weigh In

Last week’s infographic Friday post on how to execute the perfect cart abandonment email generated a lively discussion with intelligent questions. Because blog comments typically don’t see much light of day once the article is more than a day old ...
cart abandonment

How to Execute The Perfect Cart Abandonment Email [Infographic]

This week’s infographic is courtesy of SaleCycle.com, presenting stats on email timing, subject lines and content and their effect on cart recovery emails based on a study of 200 brands. Click to blow up this infographic Takeaways and comments: Timing ...
shopping-study

Email and Social Habits of Holiday Shoppers [Research]

Email marketing software provider Yesmail Interactive conducted an interesting study, combining a consumer survey on general and holiday shopping habits with analysis of the digital marketing campaigns (email and social) of 20 of the top ecommerce brands ...
mobile-app-email

2 Killer Examples of App-Like Email Campaigns

We’ve seen trends come and stay in email marketing, from ‘forward-to-a-friend’ to personalization to animated gifs and embedded video. But this one is really, really awesome. Imagine taking the functionality of a mobile app and baking ...
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