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Email Marketing that Drives Conversions [Infographic]

This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions. Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, ...
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How to Support Video in Email

Video in email subject lines can improve click through up to 200%. The improvement in CTR%, email creative unseen, suggests a strong general interest in multimedia in email messages. But after the open, subscribers expect to actually find the promised ...
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How to Reengage Inactive Email Subscribers

Inactive email subscribers. The ones that you mail, mail and mail again for months or years, and never an open, never a click. Removing them can help your sender reputation, as too many inactives can be a flag to ISPs and hurt your overall delivery percentage. ...

Holiday Email: A 12 Point List to Check Twice Before You Hit Send

For many online retailers, the holiday email season is already underway. But it’s not to late to check if your holiday emails are naughty or nice. Before you hit send, make sure you’re maximizing your opportunity by answering the following ...

8 Tips for Recovering Abandoned Shopping Carts

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
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