mobile-app-email

2 Killer Examples of App-Like Email Campaigns

We’ve seen trends come and stay in email marketing, from ‘forward-to-a-friend’ to personalization to animated gifs and embedded video. But this one is really, really awesome. Imagine taking the functionality of a mobile app and baking ...
bench

Email Marketing Benchmarks: How Do You Stack Up?

Curious how your email marketing fares against the average email marketer? Silverpop’s 2012 Email Marketing Metrics Benchmark Study has those figures. Check ‘em out. Open Rates 1. Unique open rate Average: 20.1% Top 25%: 43.7% ...
email-infographic-thumb

Email Marketing that Drives Conversions [Infographic]

This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions. Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, ...
nytimes-video-in-email

How to Support Video in Email

Video in email subject lines can improve click through up to 200%. The improvement in CTR%, email creative unseen, suggests a strong general interest in multimedia in email messages. But after the open, subscribers expect to actually find the promised ...
come-back

How to Reengage Inactive Email Subscribers

Inactive email subscribers. The ones that you mail, mail and mail again for months or years, and never an open, never a click. Removing them can help your sender reputation, as too many inactives can be a flag to ISPs and hurt your overall delivery percentage. ...
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