How Branding Influences Purchase Decisions [Infographic]

Invesp Consulting have compiled a number of ways brand influences consumer purchase decisions, from brand preference to conversation and beyond.

Ecommerce Digest: August 2015

As we near the end of summer and rapidly transition into the holiday season, enjoy our choice cuts of ecommerce goodness from the month of August. There’s a lot of talk about the “store of the future” – omnichannel Nirvana, where ...
ecom links

Choice Ecommerce Links: July 2015

This month Walmart and Amazon duelled over low-low pricing, and officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the month help you to do just that. MasterCard’s ...

Omnichannel Customer Service In Action [Infographic]

From mobile to social – customer care that meets the demands of the digital consumer covers all the bases. Enjoy Zendesk’s infographic Convert With Confidence: Good Customer Service is Good Business. Click to enlarge infographic Tweetables 70% ...
ecom links

Ecommerce Links: June 2015

Summertime…and the livin’s easy. At your leisure, enjoy some of our favorite articles from the month of June: Think you’ve nailed omnichannel ecommerce? Think again. Our own Matt Dion explains how Google’s Buy button and Android ...
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