Give Customers A Little Credit
Inboxes are overflowing with discount-oriented subject lines – “Take $10 off your next purchase” or “Save $5 on the JuiceMaster 5000WKRP.” Do customers even care anymore? Did they ever?
The problem with these subject lines ...
Is Pay-What-You-Wish Pricing Wishful Thinking?
In my last year of high school, I took 4 art courses (I was expected to go to art school, and I would have, had I not had such a disdain for computers – oh, the irony). I must admit that most of those classroom hours were actually spent outside the ...
Product Out-of-Stock Checklist
Both your business and your customer suffer when products are out of stock.
How can you minimize the damage?
You may have caught our recent post Saving Sales for Out of Stock Items, which described an example from Staples of merchandising recommended ...
Saving Sales For Out-Of-Stock Items
While best practice is to show stock availability on a product page and disable the add to cart button when a product is sold out, there are instances when a customer will find the items in his or her cart unavailable. For example, if someone is retrieving ...
PRO Tips: Optimize to Reduce Product Returns
With Black Friday on its way, online retailers are bracing for more sales, but sadly, with more sales comes… more returns. Processing returns can cost a retailer anywhere from $5 to over $20 per order, and in some cases erode profit margin completely. ...
Subscribe by RSS
