geoip

Using GeoIP Context to Vamp Your Value Propositions

In the cut-throat world of ecommerce, where your competition is just a Google search away and Amazon outsells all 12 of its closest competitors combined, you need a strong value proposition to survive. And it’s not just enough to have one, it must ...
visual-search-thumbnail

Ecommerce Trend: Keep Your Eyes on Visual Search

Visual search technology is one of the most exciting trends in ecommerce. Though the tech isn’t new (Zappos had this feature in 2009 and Google bought Like.com in 2010), it’s finding new life in ecommerce websites and mobile apps, with retail ...

7 Ways to Design Home Pages Without Rotating Banners

Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts. But if you don’t use a ...
call-to-action

Ecommerce Trend: Persuasive Calls to Action

Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating ...
wireframe

47% of Ecommerce Sites Commit This Usability SNAFU

Despite its condemnation by conversion optimizations at conference after conference, merchandisers and Web designers love, love, love their home page carousels. “At the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels ...
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