big-data

4 Big Ways Big Data Will Transform Ecommerce

Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a pattern that timeline ...
2104

3 Ecommerce Trends to Watch in 2014

With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce ...
personalization

Ecommerce Personalization Stats and Trends [Infographic]

This week’s infographic is courtesy of Invesp Consulting, covering a topic that every ecommerce marketer should be obsessed about: personalization. These stats reveal that consumers are interested in personalized experiences, and that marketers ...
contextual-design

Beyond Responsive Design: Contextual Merchandising

Responsive design is steadily gaining adoption as it offers a scalable way to serve your website across different screen sizes, namely mobile devices like smartphones and tablets. But responsive design as we know it is not as responsive as it could be ...
retargeting

Display Retargeting: Are Personalized Ads Better than Generic?

Display retargeting gives you an opportunity to stalk follow remind visitors who abandon your site and dynamically personalize the ad to products viewed or keyword intent expressed by the during their visit. Compared to the measly 0.07% average click ...
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