cross-devices

Inside the Cross-Device Purchase Journey [Infographic]

Earlier this week we examined mobile context and mobile apps vs. websites. Today’s infographic looks at the cross-device purchase journey, courtesy of Signal. Tweetables 67% of consumers move between devices when they’re shopping online. 98% ...
mobile-shop

Do Shoppers Prefer Native Apps or Mobile Websites?

Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales. But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile ...
mobile-context

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...
apple-beacon

How Beacons Connect Digital with Physical [Infographic]

This week’s infographic examines how beacons connect digital and physical experiences, from Beaconstac. Click to enlarge infographic Tweetables 82% of smartphone users turn to their phones to influence their purchases Tweet this Beacons are ...
millennials-using-phones

Why Mobile Matters Most to Millennials

Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important ...
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