always-on-experiences

The 5 Technologies Driving Always-On Experiences

In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices. In Insights 2014: Connecting Technology and Story in an Always-On ...
in-store-analytics

Digital Retail: How In-Store Analytics Align With Online

Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about ...

Can Card Scanning Solve Mobile Checkout Abandonment?

68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according ...
weather-app

Why Weather-Driven Personalization is Hot Hot Hot

An estimated $3 trillion worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast weather-dependent product ...
in-store-mobile

How Walmart Uses Receipts to Personalize Mobile Marketing

While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them to their mobile applications. Rather than ...
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