luxury-mobile

5 Luxury Brands Setting the Mobile Commerce Trends

In the fashion world, it’s often luxury designers that set the trends, so it’s no surprise that luxury brands and retailers are leading the mobile marketing way, creating unique digital experiences. Here are 5 ways luxury brands are setting ...
app1

Exceeding Mobile Expectations: You Need More Than An App

It’s Partner Thursday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, ...
mobile-only-shopper

7 Tips for Targeting the Mobile-Only Shopper

There’s a customer segment you need to pay attention to: the mobile-only shopper. ComScore says it’s 13% of US Internet shoppers. 13% of Internet shoppers, no big deal, right? No big deal until you see the the percentage of mobile-only shoppers ...
rules-of-thumb

Mobile Content in Context: Rules of Responsive Experience

With Apple Watch’s launch last week, marketers are paying attention to what they can do with the wearable. While QVC wasted no time in developing its own Apple Watch features, ready to launch when the smartwatch does, it smartly stuck to the context ...

4 Smartwatch Commerce Apps to Watch

With Apple’s Spring Forward event happening today, it’s no secret Apple Watch is on the menu. The latest Apple product joins Pebble and Samsung’s smartwatches and Google Glass as pairable-wearables to mobile apps. But are smartwatch ...
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