showrooming

The Showrooming Threat: 5 Ways to Fight Back

With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store. While some retailers are exploring iBeacon and other in-store digital goodness, ...

7 Critical Success Factors for Ecommerce This Holiday

While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing (and site-crashing) low prices and ...
mobile-shopping

Proximity Marketing: How to Share Local Inventory with Google Search

Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. ...
burger-menu

Mobile Menus: Hold the Hamburger?

Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting mobile menus are growing in adoption. But we’re ...
tinder

How Tinder Tackles an M-Commerce Problem

Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these experiences for the mobile context, this often equates to adapting the catalog storefront for the ...
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