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Five Rules for Content Marketers in 2016

From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe’s just-released digital marketing report the “State of Content: Rules of Engagement for 2016″. It’s the most wonderful time of the year: ...
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Cracking Mobile Commerce Myths

In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent ...
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To Get Digital Experiences Right, Think Integration

There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique ...
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Does Your Mobile Home Page Drive Visitors Away?

Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly ...
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8 Tips for Mobile Customer Service Usability

When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability. But mobile ...
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