personalization

How Important Is Web Personalization? [Infographic]

This week’s infographic explores how digital marketers use Web personalization, and comes courtesy of Adobe and Econsultancy. (In other news, we’ve recently partnered with Adobe to deliver experience-driven commerce). Tweetables 52% of digital ...
beatles-thumb

How the Beatles Sang Ecommerce [Infographic]

If you’ve had a hard day’s week, enjoy this Friday’s infographic — a clever and fun take on how ecommerce is like Beatles tunes, courtesy of Abandonaid, via the Aidalicious ecommerce blog. Tweetables 71% of shoppers expect customer ...
trends

Key Digital Trends for B2B and B2C Marketers in 2014 [Infographic]

What are the most exciting opportunities for digital marketers this year? Content marketing, customer experience and mobile shine. Check out the results from Econsultancy and Adobe’s 2014 Digital Trends Briefing.
olyr

Achieving Brand Gold at the Olympics

With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings with it both risks and rewards for brands sponsoring or leveraging the event. Running the Online Olympic Store Four ...
chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
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