digital

Digital to Grow to 75% of Marketing Budgets [Infographic]

The findings of an Accenture Interactive CMO survey have been remixed into an infographic, appearing on Adweek this week. In the next 5 years, digital could account for 75% of marketing budgets, with mobile accounting for more than 50%.
ecom links

Ecommerce Links: June 2014

It’s that time again – enjoy these choice cuts of ecommerce goodness from around the Web. Invesp shares examples of A/B tests that destroy myths A/B testing helped create. How do you personalize for non-anonymous (nonymous?) visitors? Kevin ...
canada-flag

Ecommerce in Canada in 2014 [Infographic]

In honor of Canada day (or should I say “honour”), we’re featuring an Infographic Monday with stats on the state of Canadian commerce (via Nextopia). Click to enlarge infographic Tweetables 5-8% of all sales in Canada are made online ...
geotarget

3 Untypical Ways Brands Use Geographic Personalization

We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and creative ways ...
irce

We’re Giving Away Bluetooth Speakers at IRCE

There’s no doubt that we’re in the age of the ‘digital’ retailer. Forrester Research estimates that by 2017, half of all retail transactions — approximately US$900-million of the US$1.8-trillion retail market — will be influenced by digital ...
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