7 Critical Success Factors for Ecommerce This Holiday

While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing (and site-crashing) low prices and ...
holiday-sale

Thursday is the New Black Friday and Other Holiday Predictions

According to this year’s 2014 Holiday Shopping Prediction by the Adobe Digital Index, it’s Thanksgiving, not Black Friday that online prices will hit rock bottom, increasing Tuesday after Cyber Monday. In-store prices will match online prices ...
ecom links

Ecommerce Links: October 2014

While November is already underway…if you missed these ecommerce topics from October, we recommend you check out the following articles from around the Web: It’s never too late for a Halloween themed article when it’s about evil things ...
email

Optimizing Email Through The Customer Journey [Infographic]

This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP. Click to enlarge infographic Tweetable stats Including an offer in email can double revenue per click Tweet this Vague subject lines reduce email open rates ...
guy-girl-ecommerce

Men vs Women: How They Shop Online [Infographic]

Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits, geolocation, past browse and purchase history, device type and referring source are useful pieces of context. And if ...
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