Making Email Social [Infographic]

What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from ReachMail Tweetables Only 56% of marketers integrate social with their email marketing program Tweet this Email ...

Unconversion: Optimizing Email Unsubscribe

No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your list hygiene and reduces the ...

15 Tips for Welcome Email

Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. Optimize for the open Send promptly The welcome message is a type of triggered email, and as such, should fire when the context is hot. Ideally your ...

The Art of the Email Sign-up: 18 Dos and Don’ts

Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites ...
ecom links

Choice Ecommerce Links: July 2015

This month Walmart and Amazon duelled over low-low pricing, and officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the month help you to do just that. MasterCard’s ...
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