content-commerce

The State of Content + Commerce [Interview]

“Content and commerce” is a growing trend in digital. This week, we pick Bernardine’s brain on all things content and commerce. Bernardine Wu is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and omnichannel ...
adobe-summit-2015

Reinventing the Customer Engagement with Experience-Driven Commerce

The publishing industry has a reputation of being slow to innovate in the age of digital disruption. But bright star McGraw-Hill Education has emerged as a truly digital-first company. How did this “textbook company” build a world-class, ...
176436790 (2)

What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to execute? Wikipedia defines ...
groundhog

Ecommerce Links: January 2015

It may be Groundhog Day, but make sure your marketing habits aren’t on repeat like Groundhog Day. Friends-of-Get-Elastic Kevin Lindsay of Adobe and Brooks Bell of Brooks Bell Interactive are kicking off a 21-day Optimization Challenge to boot-camp ...

The State of Digital Marketing in 2015 [Infographic]

This week’s infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights. Tweetables 80% of Internet users own a smartphone Tweet this 37% of ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.