cust-retent

Customer Acquisition vs Retention [Infographic]

This week’s infographic hones in on customer acquisition vs. retention, courtesy of Invesp Consulting. Tweetables 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention Tweet this Only 40% of companies ...

Ecommerce Links: February 2015

February is the shortest month but it wasn’t short on fantastic digital marketing content! Check out our picks from around the Web. Errol Denger’s Reinventing Customer Engagement with Experience-Driven Commerce outlines a systematic methodology ...
big-data

The Top 10 Big Data Challenges [Infographic]

This week’s infographic looks at the top 10 challenges organizations face in capitalizing on Big Data, courtesy of Tata Consultancy Services. The Top 10 Big Data Challenges 1. Cutural: Getting business units to share information across organizational ...
big-data-image

Beyond Product Recommendations: Big Data’s Role in Personalization

If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by ...
marketing-touchpoints

5 Obsessions Every CMO Must Embrace

One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy CMO, as it’s technology that drives digital awareness, experience and action, and it’s technology ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.