irce

We’re Giving Away Bluetooth Speakers at IRCE

There’s no doubt that we’re in the age of the ‘digital’ retailer. Forrester Research estimates that by 2017, half of all retail transactions — approximately US$900-million of the US$1.8-trillion retail market — will be influenced by digital ...
links6

Choice Ecommerce Links: May 2014

Once again – our month-end roundup of ecommerce linky goodness. Enjoy these picks from May. “eCommerce is growing – but physical retail is far from doomed” says Forrester’s Sucharita Mulpuru. Find out why on the Forrester ...
coupons

The Value of Coupons in Digital Marketing [Infographic]

This week’s infographic is courtesy of VoucherCloud, and looks at the popularity of online coupons, who’s using them and why. Click here to view original, full size infographic Tweetables Online coupon use rose from 16% in 2010 to 29% ...
girl-in-store

Cross-Channel Personalization [Infographic]

To continue our personalization theme this week, check out this infographic discovered via Retail Touchpoints on cross-channel personalization. Wanna see this super-sized? Click to zoom Tweetables 73% of customers prefer personalized shopping experiences ...
personalization-tips

Why Personalization Is Doomed Without Strategy

Personalization. You might define it as delivering the right content / products / offers, at the right time to the right customers… Of course, it’s easy for marketing gurus to preach, and vendors to promise – but in reality, personalization without ...
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