chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
at

Integrated Marketing as a Strategic Priority

Word on the street’s Twitter has a new advertising product that enables marketers to promote Tweets to individual email addresses and Twitter IDs stored in their own CRM databases. Advertisers can even get more granular and target users who are ...
july links

Ecommerce Links You May Have Missed: January 2014

2014′s off to an amazing start with no shortage of great content to link to. Enjoy these curated articles, we’ll be back on Friday. Forbes this week covers examples of companies using social platforms to streamline business, including how ...
email-vs-fb

Email vs. Facebook: Which Is More Valuable to Marketers?

I’ll answer the title’s question quickly. It’s email. Why? I’ll explain in a moment. But the truth is, there’s marketing value in email and Facebook (and insert-social-network-here). Just not the same value. I can cite research ...
quotes

14 Notable Ecommerce and Technology Quotes for 2014

To keep the enthusiasm for the new year high, I am happy to share some of my favorite ecommerce and technology quotes from thought leaders across disciplines — great for motivation and a laugh or two! On web usability “Users scan a page looking ...
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