girl-in-store

Cross-Channel Personalization [Infographic]

To continue our personalization theme this week, check out this infographic discovered via Retail Touchpoints on cross-channel personalization. Wanna see this super-sized? Click to zoom Tweetables 73% of customers prefer personalized shopping experiences ...
personalization-tips

Why Personalization Is Doomed Without Strategy

Personalization. You might define it as delivering the right content / products / offers, at the right time to the right customers… Of course, it’s easy for marketing gurus to preach, and vendors to promise – but in reality, personalization without ...
customer-experience-management

From Content Management to Customer Experience Management [Infographic]

On the heels of Adobe Summit EMEA, this week’s infographic examines the world of Web content management, based on a report by Adobe and Econsultancy of the same topic. Tweetables 28% of digital marketers say managing a website is hell Tweet this Only ...
innovation

Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering

As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy — things are looking good for the Chief Marketing Officer. As Samuel Greengard, Contributing Writer to CMO.com writes: Digital marketing consumes ...
ecom links

Ecommerce Links: April 2014

It’s that time again … here are our choice cuts for content from the month of April. When NOT to A/B Test Your Mobile App outlines 4 scenarios when you can skip testing and just implement a change in your app. Did you know the average click ...
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