email-context

Contextual Email Marketing: The Age of the Real-Time Inbox

Time limited coupon codes, promoted deals of the day, loyalty program events, new product launches – these are staples in retail email campaigns. But email response is strongly determined by relevance, and there’s no better way to become irrelevant ...
15-reso

15 Ecommerce Resolutions for 2015: Part 2

Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10: 6. Mobilize your mobile strategy Before declaring the 10th Annual Year of the Mobile (kidding), let’s all agree mobile is no joke. 2/3 of email is ...
2014

Best of Get Elastic 2014

A huge thanks to all the readers of Get Elastic for trekking with us another year! As we say goodbye to 2014, we recap the highlights of the blog from January through December. January 5 Mistakes Brands Make Selling Direct-to-Consumer 14 Notable Ecommerce ...
sale-shoes

Reality Check: Shoppers are not that Loyal [Infographic]

It’s the holiday season and the promotions are aggressive! This week’s infographic examines shoppers’ loyalty when it comes to promotions online and offline, courtesy of MarketTrack and Nowsourcing. Tweetables 80% of shoppers are ...
call-to-action

Ecommerce Trend: Persuasive Calls to Action

Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.