internet-of-things

How the Internet of Things Impacts Marketing [Infographic]

This week’s infographic hits a hot topic: the Internet of things and how it impacts Marketing by Marketo, via the Smart Insights Blog. Click to enlarge infographic
assessment

A Case Study In Commerce Maturity

At Elastic Path, we’re excited to announce the launch of The Advanced Commerce Maturity Scale, a proprietary self-assessment tool that you can use to score your company’s ability to conduct omnichannel, experience-driven commerce across touchpoints. ...
leapfrog

Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
links6

Choice Ecommerce Links: May 2015

May came and May went, here are some must-read articles of-the-month to check out if you missed them. Is your marketing “fat, sick and nearly dead?” Join our CMO Matt Dion over at Huffington Post as he walks you through is 7-step master marketing ...