year-end

Your Favorite Posts of 2013

On behalf of all of us at Elastic Path Software, we want to wish you a very happy holiday and prosperous New Year. In case you missed them, these were the 13 most popular posts on Get Elastic in 2013. Looking forward to delivering more ecommerce topics ...
email-unsub

13 Ways to Improve Email Unsubscribe

No email marketer wants subscribers to jump ship, but the reality is, it happens. Whether it’s an attempt to clear the inbox of clutter, a change in delivery preference from email to social updates, a change of lifestyle or purchase intent, or ...
signal

Proximity and Micro-Location Marketing Illustrated [Infographic]

Now that iBeacon is alive and well in the retail wild, attention is turning toward proximity and micro-location marketing using technologies like Low Bluetooth Energy, mobile devices, GPS and near-field communication and the rapid convergence of the digital ...

Our Fave Ecommerce Links: November 2013

It’s that time again, here are our choice cuts for content from around the ‘Net. If you’d like to stay current on everything we’re reading and finding valuable, plus 140-character or less ecommerce tips, please join us on Twitter ...
april-links

Ecommerce Links: October 2013

Once again, the end of the month means a roundup of fantastic content you may have missed on ecommerce and digital marketing topics. Enjoy! Chances are, your personas are not performing. Why not? Bryan Eisenberg explains where many marketers’ personas ...
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