Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...

Choice Ecommerce Links: May 2015

May came and May went, here are some must-read articles of-the-month to check out if you missed them. Is your marketing “fat, sick and nearly dead?” Join our CMO Matt Dion over at Huffington Post as he walks you through is 7-step master marketing ...

14 Responsive Email Best Practices [Infographic]

Earlier this week we looked at how mobile is taking over global commerce, and not to be forgotten is mobile-friendly email. This week’s infographic comes from EmailMonks which includes 14 tips for responsive emails. Click to enlarge infographic Tweetables 67% ...

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where ...
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