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12 ‘Supermarketing’ Secrets for Ecommerce from The Grocery Aisle

There is perhaps no other retail sector that takes better advantage of consumer behavior research and in-store optimization than grocery stores. From circular to layout, from shelf-space to checkout, supermarket marketers are masters of merchandizing. How ...
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The State of Content + Commerce [Interview]

“Content and commerce” is a growing trend in digital. This week, we pick Bernardine’s brain on all things content and commerce. Bernardine Wu is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and omnichannel ...
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Reinventing the Customer Engagement with Experience-Driven Commerce

The publishing industry has a reputation of being slow to innovate in the age of digital disruption. But bright star McGraw-Hill Education has emerged as a truly digital-first company. How did this “textbook company” build a world-class, ...
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What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to execute? Wikipedia defines ...
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Ecommerce Links: January 2015

It may be Groundhog Day, but make sure your marketing habits aren’t on repeat like Groundhog Day. Friends-of-Get-Elastic Kevin Lindsay of Adobe and Brooks Bell of Brooks Bell Interactive are kicking off a 21-day Optimization Challenge to boot-camp ...
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