cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...
cut-coupons

Own Your Code: 10 Ways to Prevent Coupon Abuse

For many online retailers, a world without coupon codes and promotions is unimaginable. Unless you have a brand unaffected by Amazon, coupons are likely part of your merchandising toolkit. As we’ve covered on Get Elastic in the past, coupon codes ...
site-search

4 Ways to Make Site Search More Contextual

Ecommerce site search is a critical touchpoint in a customer’s purchase journey. Those who use search have something specific in mind, and a failure of your site search tool to deliver the most relevant results in a user-friendly way can make or ...
shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...
personas-tstk

4 Ways to Collect More Customer Information

Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device ...
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