tinder

How Tinder Tackles an M-Commerce Problem

Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these experiences for the mobile context, this often equates to adapting the catalog storefront for the ...
vagisoft-hoodie

How Betabrand Nails Product Page Storytelling (And So Can You)

Forbes recently ran an article Storytelling: A Brave New World Of Commerce, highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are ...
storybook

Storytelling Through the Category Page

When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the utilitarian category page… But I found a fantastic example of storytelling right in the category results ...
breakingbag

Breaking Bag: Reinventing the Ecommerce Experience

This was Amazon’s home page in 1995. By ’98, it had adopted the “catalog” look: The ubiquitous format for most online shops today, one that few have veered from. The Web has changed since ’98 Clearly the Web has changed ...
cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...
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