rules-of-thumb

Mobile Content in Context: Rules of Responsive Experience

With Apple Watch’s launch last week, marketers are paying attention to what they can do with the wearable. While QVC wasted no time in developing its own Apple Watch features, ready to launch when the smartwatch does, it smartly stuck to the context ...
personalizathumb

The Business Case for Personalization [Infographic]

This week’s infographic feature hails from Monetate, presenting the business case for personalization. Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to buy ...
big-data-image

Beyond Product Recommendations: Big Data’s Role in Personalization

If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by ...
cart

12 ‘Supermarketing’ Secrets for Ecommerce from The Grocery Aisle

There is perhaps no other retail sector that takes better advantage of consumer behavior research and in-store optimization than grocery stores. From circular to layout, from shelf-space to checkout, supermarket marketers are masters of merchandizing. How ...
content-commerce

The State of Content + Commerce [Interview]

“Content and commerce” is a growing trend in digital. This week, we pick Bernardine’s brain on all things content and commerce. Bernardine Wu is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and omnichannel ...
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