wireframe

47% of Ecommerce Sites Commit This Usability SNAFU

Despite its condemnation by conversion optimizations at conference after conference, merchandisers and Web designers love, love, love their home page carousels. “At the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels ...
mobile-commerce

Omnichannel vs Multichannel and the Store of the Future

You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to ...

7 Critical Success Factors for Ecommerce This Holiday

While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing (and site-crashing) low prices and ...
content-commerce

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social ...
tinder

How Tinder Tackles an M-Commerce Problem

Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these experiences for the mobile context, this often equates to adapting the catalog storefront for the ...
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