cart

12 ‘Supermarketing’ Secrets for Ecommerce from The Grocery Aisle

There is perhaps no other retail sector that takes better advantage of consumer behavior research and in-store optimization than grocery stores. From circular to layout, from shelf-space to checkout, supermarket marketers are masters of merchandizing. How ...
content-commerce

The State of Content + Commerce [Interview]

“Content and commerce” is a growing trend in digital. This week, we pick Bernardine’s brain on all things content and commerce. Bernardine Wu is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and omnichannel ...
chinese-mobile-commerce

Designing For Mobile Commerce in China

Chinese online retail spend is poised to grow 20% per year until 2019, when it is expected to hit $1 Trillion. But the real explosion is in mobile commerce, expected to grow 44% per year. Any business that wants to target the online and mobile commerce ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
geoip

Using GeoIP Context to Vamp Your Value Propositions

In the cut-throat world of ecommerce, where your competition is just a Google search away and Amazon outsells all 12 of its closest competitors combined, you need a strong value proposition to survive. And it’s not just enough to have one, it must ...
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