rss

Google Reader Dying, But RSS Lives on For Ecommerce

Google Reader has one foot in the grave, and some believe this signals the death of RSS. But does this mean the end of RSS for ecommerce? If you aren’t familiar with RSS, this video explains it “in plain English.” Essentially, RSS is a way ...
thank-you

11 Ways to Optimize Thank You Pages

Post-conversion Thank You pages present a great opportunity for further conversion — not just for another sale, but also microconversions. Here are ten-plus-one ways to squeeze the most of your confirmation pages and email. Create an account Offering ...
red-cart-cross-selling

The 3 Ps of Cross Selling in the Cart

Whether or not to show cross-sells or upsells in the cart is a long standing debate. Some believe it’s too pushy or distracting from the main call to action (the juicy checkout button), though it’s an opportunity to keep the customer engaged ...
compare-button

20 Tips for Product Comparison Tools

What are the ingredients for a usable comparison table? We’ve updated our 17 comparison matrix tips to 24, using examples from the telecom industry, though these tips can be applied to any e-shop that uses compare tools. Category and search pages 1. ...

Give Customers A Little Credit

Inboxes are overflowing with discount-oriented subject lines – “Take $10 off your next purchase” or “Save $5 on the JuiceMaster 5000WKRP.” Do customers even care anymore? Did they ever? The problem with these subject lines ...
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