watermelon-segments

Personalization Through Customer Self-Segmentation

You don’t know because you haven’t asked. This is true in many situations in life — and also in personalizing the customer experience. Last post, we discussed why personalization is often so difficult because we simply don’t know ...
beacon-tech

Omnichannel Commerce: Inside In-Store Tech

No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
infogra

What Customers Think About In-Store Tracking [Infographic]

Will iBeacon and other in-store mobile technologies win favor with consumers? Not if the perception of privacy invasion persists. 77% of consumers surveyed by Opinionlab believe in-store tracking is generally unacceptable, and only 38% are open to their ...
parallax

The Pros and Cons of Parallax Scrolling for Ecommerce

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games — think how Super Mario stayed relatively ...
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