weather-app

Why Weather-Driven Personalization is Hot Hot Hot

An estimated $3 trillion worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast weather-dependent product ...
customer-loyalty-personalization

She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce

This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog (and if you like Get Elastic, we highly recommend you head over and subscribe to the Adobe blog!) You can follow Kevin @kevinlindsay) Last week I talked about ...

How to Psychologically Segment Customers By Persona Baiting

A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without knowing anything else about them? This is a topic we covered a few years ago on GetElastic, and is worth revisiting. ...
girl-in-store

Cross-Channel Personalization [Infographic]

To continue our personalization theme this week, check out this infographic discovered via Retail Touchpoints on cross-channel personalization. Wanna see this super-sized? Click to zoom Tweetables 73% of customers prefer personalized shopping experiences ...
watermelon-segments

Personalization Through Customer Self-Segmentation

You don’t know because you haven’t asked. This is true in many situations in life — and also in personalizing the customer experience. Last post, we discussed why personalization is often so difficult because we simply don’t know ...
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