2104

3 Ecommerce Trends to Watch in 2014

With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce ...
personalization

Ecommerce Personalization Stats and Trends [Infographic]

This week’s infographic is courtesy of Invesp Consulting, covering a topic that every ecommerce marketer should be obsessed about: personalization. These stats reveal that consumers are interested in personalized experiences, and that marketers ...
contextual-design

Beyond Responsive Design: Contextual Merchandising

Responsive design is steadily gaining adoption as it offers a scalable way to serve your website across different screen sizes, namely mobile devices like smartphones and tablets. But responsive design as we know it is not as responsive as it could be ...
retargeting

Display Retargeting: Are Personalized Ads Better than Generic?

Display retargeting gives you an opportunity to stalk follow remind visitors who abandon your site and dynamically personalize the ad to products viewed or keyword intent expressed by the during their visit. Compared to the measly 0.07% average click ...
rss

Google Reader Dying, But RSS Lives on For Ecommerce

Google Reader has one foot in the grave, and some believe this signals the death of RSS. But does this mean the end of RSS for ecommerce? If you aren’t familiar with RSS, this video explains it “in plain English.” Essentially, RSS is a way ...
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