Top 10 Things Customers Expect from Your Online Store
Oneupweb has recently put out some interesting research which includes the top 10 consumer expectations that influence purchase decisions.
Let’s take a closer look at these items:
Pricing/shipping information clearly stated – 95.5%
No surprises ...
Better Than Banners? Alternative Ways to Push Your Promotions
The shopping cart page is a common place to showcase your current promotions. Not only is the shopping cart (typically) less visually cluttered than your home page, a visitor that views his or her cart summary is closer to becoming a customer than on ...
Getting Digital With Physical Goods
I recently spotted a (relatively small) ecommerce website that cross-sells mobile applications with its physical goods, and even sells bundled products with soft and hard goods.
Bundle
Cross-sell
Could this be a trend that picks up with the bigger ...
Product Configurators as Market Research Tools
Product configurators are becoming more and more common as manufacturers take advantage of consumers’ hunger for personalized goods. One category where this is particularly popular is shoes.
Brands like Vans, K Swiss, Etnies, Shoes of Prey, Puma, Converse, ...
Stop Counting on Discounting
I received an email from Esprit, one of the apparel few retailers I have bothered to sign up for a loyalty card with. Upon sign up I was opted-in to Esprit’s email program, and received this offer yesterday:
What’s wrong with this picture?
Esprit ...
Subscribe by RSS
