The Problems With Showing Competitor Prices
According to a study by the e-tailing group on consumer comparison shopping:
63% of consumers say they would like to see competitors’ prices on a retailer’s site
78% would likely return to a site that shows competitors’ prices
36% would ...
Optimizing for Operating Systems: Why Should You Care?
Buried within every analytics tool is an often overlooked piece of data – the breakdown of operating systems your visitors are using. Most web analysts don’t pay much attention to it. Some web designers use it as a reference, web pages may ...
Navandising: Merchandising in Navigation
Something I’ve spotted on a few retailers’ sites lately – the showing of offers and other calls to action in AJAX flyout menus:
Moosejaw Mountaineering
Cyber Monday 2009 Post Mortem: Items Per Order Benchmarks
Coremetrics has released some benchmark data in its Cyber Monday Report (.pdf) which breaks down Black Friday and Cyber Monday 2009 metrics vs. 2008 for retail as a whole and various industries.
Highlights from the study:
Cyber Monday sales were 24% ...
Targeted Selling: Carrots in the Cart
Targeted selling refers to the delivery of content and offers to different site visitors and customers based on what you know about them. You can apply targeted selling rules to featured products on a home page, cross-sells/upsells on product pages, promotional ...
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