contextual-design

Beyond Responsive Design: Contextual Merchandising

Responsive design is steadily gaining adoption as it offers a scalable way to serve your website across different screen sizes, namely mobile devices like smartphones and tablets. But responsive design as we know it is not as responsive as it could be ...
retargeting

Display Retargeting: Are Personalized Ads Better than Generic?

Display retargeting gives you an opportunity to stalk follow remind visitors who abandon your site and dynamically personalize the ad to products viewed or keyword intent expressed by the during their visit. Compared to the measly 0.07% average click ...
rss

Google Reader Dying, But RSS Lives on For Ecommerce

Google Reader has one foot in the grave, and some believe this signals the death of RSS. But does this mean the end of RSS for ecommerce? If you aren’t familiar with RSS, this video explains it “in plain English.” Essentially, RSS is a way ...
thank-you

11 Ways to Optimize Thank You Pages

Post-conversion Thank You pages present a great opportunity for further conversion — not just for another sale, but also microconversions. Here are ten-plus-one ways to squeeze the most of your confirmation pages and email. Create an account Offering ...
red-cart-cross-selling

The 3 Ps of Cross Selling in the Cart

Whether or not to show cross-sells or upsells in the cart is a long standing debate. Some believe it’s too pushy or distracting from the main call to action (the juicy checkout button), though it’s an opportunity to keep the customer engaged ...
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