Cross-Sell a Product With Itself to Improve Conversion?

Surely it doesn’t make sense to cross-sell a product with itself, does it? At the 2010 Internet Retailer Conference and Exhibition, Jay Greenberg, VP of Ecommerce at Spencer’s Gifts shared how he and his team A/B tested that very thing. It ...

Losing Customers With Price Discrimination?

If you offer products and services that generate recurring revenue through subscriptions (including software, music, games, media or wireless plans), remarketing to your existing customers is the most important part of your business – as they say, it ...

Applying Consumer Research to Persuasion: An Example from the Software Industry

As ecommerce marketers, often our opinions about our customers’ shopping behavior clouds our judgment and leads us to make decisions that may harm our conversion rate. It’s easy to make incorrect assumptions based on web analytics data, ...

The Psychology of Prices & Percentages in Promotions

What’s a more persuasive offer in a headline — “25-50% off” or “up to 50% off”? According to Marketing Experiments‘ Yoda-smart Dr. Flint McGlaughlin, when shown an X-Y range of numbers in an ad, most people will ...

The Psychology of Prices & Percentages in Promotions

What’s a more persuasive offer in a headline — “25-50% off” or “up to 50% off”? According to Marketing Experiments‘ Yoda-smart Dr. Flint McGlaughlin, when shown an X-Y range of numbers in an ad, most people will ...
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