thank-you

11 Ways to Optimize Thank You Pages

Post-conversion Thank You pages present a great opportunity for further conversion — not just for another sale, but also microconversions. Here are ten-plus-one ways to squeeze the most of your confirmation pages and email. Create an account Offering ...
red-cart-cross-selling

The 3 Ps of Cross Selling in the Cart

Whether or not to show cross-sells or upsells in the cart is a long standing debate. Some believe it’s too pushy or distracting from the main call to action (the juicy checkout button), though it’s an opportunity to keep the customer engaged ...
compare-button

20 Tips for Product Comparison Tools

What are the ingredients for a usable comparison table? We’ve updated our 17 comparison matrix tips to 24, using examples from the telecom industry, though these tips can be applied to any e-shop that uses compare tools. Category and search pages 1. ...

Give Customers A Little Credit

Inboxes are overflowing with discount-oriented subject lines – “Take $10 off your next purchase” or “Save $5 on the JuiceMaster 5000WKRP.” Do customers even care anymore? Did they ever? The problem with these subject lines ...

Is Pay-What-You-Wish Pricing Wishful Thinking?

In my last year of high school, I took 4 art courses (I was expected to go to art school, and I would have, had I not had such a disdain for computers – oh, the irony). I must admit that most of those classroom hours were actually spent outside the ...
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