The 17 Rs of Mobile Marketing
I recently received a review copy of Go Mobile, by Jeanne Hopkins and Jamie Turner. As with my other book reviews on Get Elastic, today’s post is an excerpt that I found valuable to share. Enjoy!
The 17 Rs of Mobile Marketing
1. Review your mobile ...
Mobile Games: The Economics of Freemium [Infographic]
Who creates a game only to give it away for free? Where’s the $$ in that?
The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store ...
5 Fascinating Mobile Gaming Facts
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales on the rise, game app downloads hugely popular, and cloud gaming poised to take off, the future of mobile ...
Improve Your Site’s iPad Usability in 1 Simple Step
Tap is the gesture that replaces the click, but unlike a pointer mouse that has pretty good accuracy, our fingers can often activate the wrong thing. And when things are difficult to activate, a user can give up.
Jakob Nielsen’s research on iPad ...
Holiday mCommerce: Driven by Tablets or Smartphones?
Pop quiz: what kind of device are more shoppers planning to purchase through this holiday season – a tablet or a smartphone? Make a guess before reading on!
According to ThreatMetrix survey of 722 active Internet using consumers, 37% intend to ...
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