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3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...
charting-a-digital-course

Charting Digital Success in 2014

Today’s blog post is brought to you from Elastic Path VP of Marketing, Matt Dion. With 2014 just begun and the digital revolution in full swing, it’s a good time to look back over the tremendous amount of change that has taken place in the industry ...
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Cross-Platform Design Testing Cheat Sheet [Infographic]

Web designers mourn the good ol’ days when you only had to test a website’s compatibility in IE, Firefox and Safari across a small set of screen resolutions. Today, users are hitting your site from an overwhelming number of OS, browsers and ...
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3 Ecommerce Trends to Watch in 2014

With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce ...
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The Importance of Mobile Optimization [Infographic]

Will 2014 be the year of the mobile — again? It’s definitely a year where you can no longer ignore optimizing your mobile experience. Invesp Consulting has compiled a number of stats to illustrate why, more than ever, the time is now for ...
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