5 Native Smartphone Features That Boost Mobile Experience

Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility. Mobile devices have 5 native features that ecommerce marketers and ...

The Convergence of Content, Context, Channels and Commerce

We’re excited to announce our latest ebook The New Customer Journey: A Convergence of Content, Context, Channels and Commerce is now available for free download. The first in a series, Book 1 covers: What is experience-driven commerce and why are ...

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where ...

Why the Ecommerce Catalog Must Die

Why do the majority of ecommerce storefronts look and function the way they do? They’re based off the catalog metaphor — digital versions of the paper catalog, and for good reason — it was the catalog that taught consumers to shop sight-unseen, ...

Omnichannel Strategies for Brands and Online Pureplays

Last week’s Why Mobile Commerce is not Ecommerce 2.0 addressed why mobile is more than just your online storefront formatted to a smaller screen, it’s an integral part of the omnichannel shopping experience. While the content was geared mainly ...
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