beacon-tech

Omnichannel Commerce: Inside In-Store Tech

No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According ...
milennials

Millennials, Mobile and Multichannel [Infographic]

This week’s infographics focuses on millennials and mobile commerce, courtesy of Merchant Warehouse. Enjoy! To view the full image, check out the original post on Merchant Warehouse. Tweetables 40% of male and 33% of female millennials say they ...
tablet-commerce

When a Winning Tablet Design Flops on Desktop

Do tablet users behave (and convert) similarly to desktop users? Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a fantastic ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
western-union-logo

How Western Union Transformed Its Digital Experience

“Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven ...
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