weartech

The Rise of Wearable Tech [Infographic]

Keeping with the theme of wearable devices, this week’s infographic comes from Webtise and Vision2You (yes, an online retailer, using #13 of our 13 content marketing strategies for ecommerce). Enjoy! Click to enlarge infographic Tweetables An ...
contextual-design

Beyond Responsive Design: Contextual Merchandising

Responsive design is steadily gaining adoption as it offers a scalable way to serve your website across different screen sizes, namely mobile devices like smartphones and tablets. But responsive design as we know it is not as responsive as it could be ...
breaking-glass

Breaking Glass: Reflections on Google Glass, Breaking Bad and The Age of Context

This post is contributed by our own Lisa Walker, ecommerce strategist focused on emerging business trends and technology at Elastic Path. As ever-increasing amounts of data stream off our phones, smart watches and other wearable sensors, knowledge of ...
apple-android

Android vs iOS: Demographics and Mobile Commerce Activity

Last post we looked at the psychographic segments of iPhone and iPad users, and as promised, today we examine the differences between iOS and Android owners: device share, Web use, demographics and mobile commerce activity. Device share Android holds ...
psychographic-mobile-ios-use

iPhone vs iPad App Use Across Psychographic Segments

If you’re an online business that offers or is thinking about offering mobile apps, you’re faced with the question of which platforms and devices to build for. Despite Android’s market share, iOS devices typically drive more ecommerce ...
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