API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
in-store-analytics

Digital Retail: How In-Store Analytics Align With Online

Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about ...
in-store-mobile

How Walmart Uses Receipts to Personalize Mobile Marketing

While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them to their mobile applications. Rather than ...
girl-in-store

Cross-Channel Personalization [Infographic]

To continue our personalization theme this week, check out this infographic discovered via Retail Touchpoints on cross-channel personalization. Wanna see this super-sized? Click to zoom Tweetables 73% of customers prefer personalized shopping experiences ...

Mobile Commerce: iBeacon vs. NFC [Infographics]

Continuing our topic on beacons and in-store tech, this week’s infograhic is twice as nice, with contributions form and a graphic of unknown origin found on Pinterest. Beacons vs. NFC Both beacons and NFC support mobile payments in-store. Beacons ...
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