mobile-commerce

Omnichannel vs Multichannel and the Store of the Future

You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to ...
infographic-thumb

Why Consumers Showroom and Webroom [Infographics]

Last post we looked at the showrooming threat and what you can do about it. This week’s infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse. Tweetables Over 50% of smartphone owners have researched prices ...
showrooming

The Showrooming Threat: 5 Ways to Fight Back

With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store. While some retailers are exploring iBeacon and other in-store digital goodness, ...
mobile-shopping

Proximity Marketing: How to Share Local Inventory with Google Search

Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. ...
beacons

The State of Beacons in Retail 2014 [Infographic]

Elastic Path is at Shop.org this week! Come check us out at Booth 739 and ask us about iBeacons, contextual commerce, shopping APIs or any other question about our ecommerce solutions. We’re also giving away a sweet pair of Bose headphones, so please ...
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