To Get Digital Experiences Right, Think Integration

There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique ...

8 Tips for Mobile Customer Service Usability

When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability. But mobile ...

The New Customer Journey: Commerce + Content in Context [Webinar]

I had the pleasure of teaming up with Invesp Consulting on a webinar last week: The New Customer Journey: A Convergence of Content, Context, Channels and Commerce. Check out the full session below!

Do Shoppers Prefer Native Apps or Mobile Websites?

Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales. But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile ...

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Privacy Policy. Site Admin · Entries RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.