beacons

The State of Beacons in Retail 2014 [Infographic]

Elastic Path is at Shop.org this week! Come check us out at Booth 739 and ask us about iBeacons, contextual commerce, shopping APIs or any other question about our ecommerce solutions. We’re also giving away a sweet pair of Bose headphones, so please ...
vagisoft-hoodie

How Betabrand Nails Product Page Storytelling (And So Can You)

Forbes recently ran an article Storytelling: A Brave New World Of Commerce, highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are ...
always-on-experiences

The 5 Technologies Driving Always-On Experiences

In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices. In Insights 2014: Connecting Technology and Story in an Always-On ...

API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
in-store-analytics

Digital Retail: How In-Store Analytics Align With Online

Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about ...
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