Do Affiliates Make Good Conversion Consultants?

I recently caught the replay of a web clinic presented by Marketing Experiments titled Affiliate Marketing: Tests and tactics that increased clicks and leads by 165%. The presentation is full of great tips for both retailers and affiliates and I encourage ...

An Ecommerce Tip from Prime Time

Did you catch the ecommerce tip on the Office last night? Jim Halpert gave the office staff a quick update on business performance, mentioning that customers were using coupon codes online, but they were still having a problem differentiating between ...

Retailers Embrace API-lliate Marketing

Back in 2007, Facebook opened its API (application programming interface) to allow any developer to build an application that could extend the functionality of Facebook (and maybe make you a bit of money). Facebook understood that it couldn’t possibly ...

Renaissance for Retail Affiliate Marketing? Part 2 of 2

This is part 2 of an interview conducted by Jeff Molander of Molander & Associates Inc., with affiliate marketing veteran, David Delisle (pictured left). Of course if you missed part 1, you can read it first here. As we learned last week, veteran ...

Renaissance for Retail Affiliate Marketing? Part 1 of 2

How can marketers work to grow their affiliate programs today in a world that’s already decided “fewer affiliates are better?” The following is a transcript of an interview conducted by Jeff Molander of Molander & Associates Inc., with affiliate ...
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