An Ecommerce Tip from Prime Time

Did you catch the ecommerce tip on the Office last night? Jim Halpert gave the office staff a quick update on business performance, mentioning that customers were using coupon codes online, but they were still having a problem differentiating between ...

Retailers Embrace API-lliate Marketing

Back in 2007, Facebook opened its API (application programming interface) to allow any developer to build an application that could extend the functionality of Facebook (and maybe make you a bit of money). Facebook understood that it couldn’t possibly ...

Renaissance for Retail Affiliate Marketing? Part 2 of 2

This is part 2 of an interview conducted by Jeff Molander of Molander & Associates Inc., with affiliate marketing veteran, David Delisle (pictured left). Of course if you missed part 1, you can read it first here. As we learned last week, veteran ...

Renaissance for Retail Affiliate Marketing? Part 1 of 2

How can marketers work to grow their affiliate programs today in a world that’s already decided “fewer affiliates are better?” The following is a transcript of an interview conducted by Jeff Molander of Molander & Associates Inc., with affiliate ...

Ecommerce SEO: How To Plug Free Shipping Traffic Leaks

To follow up from yesterday’s post on why you should include “free shipping” in your title tags and meta descriptions (only if you offer it, of course) — today I’m going to demonstrate why you should create a unique page ...
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