A man looking at a business strategy map

Direct to Consumers: How Brands and Manufacturers Execute Digital Strategy

When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high demands of a seamless ...
Red easy button

Can Staples Succeed as an Everything Store?

Staples, second only to Amazon in online sales, recently announced it’s expanding its online catalog of 200,000 SKUs to a goal of more than a million, branching out into garden supplies, power tools and medical devices, incorporating third-party sellers ...
A screw and a bolt

Is it Time to Unscrew Your Bolt On Store?

Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site features and ...

Key Trends in B2B: Webinar Recap

This post is the Coles-notes version of Brian Walker of Forrester Research‘s presentation: Key Trends in B2B eCommerce: From Fulfilling Demand To Creating Demand The webinar is no longer available on-demand, please see the recap below: Agenda Growth ...

B2B Ecommerce and the Pharmaceutical Industry

I recently conducted an interview with Mkrtich Laziev, a pharma and chemical e-marketing and ecommerce consultant with over 15 years experience in the industry. Check out his website for more information about Mkrtich and read more of his articles on ...
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