Mobile Commerce: iBeacon vs. NFC [Infographics]

Continuing our topic on beacons and in-store tech, this week’s infograhic is twice as nice, with contributions form and a graphic of unknown origin found on Pinterest. Beacons vs. NFC Both beacons and NFC support mobile payments in-store. Beacons ...
beacon-tech

Omnichannel Commerce: Inside In-Store Tech

No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According ...
milennials

Millennials, Mobile and Multichannel [Infographic]

This week’s infographics focuses on millennials and mobile commerce, courtesy of Merchant Warehouse. Enjoy! To view the full image, check out the original post on Merchant Warehouse. Tweetables 40% of male and 33% of female millennials say they ...
business-strategy

Direct to Consumers: How Brands and Manufacturers Execute Digital Strategy

When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high demands of a seamless ...
tablet

Transforming the Digital Experience for Luxury Brands

The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” ...
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