leapfrog

Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
global-mobile-commerce

The State of Mobile Commerce Across The Globe

We know mobile commerce is growing, but are global retailers keeping up? A recent study by Criteo examines the state of mobile commerce around the globe with some intriguing findings. The US is not the global benchmark Mobile’s 29% share of ecommerce ...
digital-divide

How Digital Influences In-Store Sales [Infographic]

This week’s infographic hails from Deloitte Digital. A recent Deloitte study found that retailers are “dramatically underestimating the influence of digital and are caught in a divide where they are making digital investments that primarily support ...
mobile-smartphone

5 Native Smartphone Features That Boost Mobile Experience

Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility. Mobile devices have 5 native features that ecommerce marketers and ...
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