mobile-context

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...
cust-serv

The Importance of Omnichannel Customer Service

There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. But not to be overlooked is omnichannel customer service, where customers ...
millennials-using-phones

Why Mobile Matters Most to Millennials

Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important ...
assessment

A Case Study In Commerce Maturity

At Elastic Path, we’re excited to announce the launch of The Advanced Commerce Maturity Scale, a proprietary self-assessment tool that you can use to score your company’s ability to conduct omnichannel, experience-driven commerce across touchpoints. ...

What Consumers Think About Personalization [Infographic]

Last post referenced the Accenture Personalization Survey (March 2015). Today’s post is the infographical companion to this study. Click to enlarge infographic
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