Why Mobile Matters Most to Millennials

Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important ...

A Case Study In Commerce Maturity

At Elastic Path, we’re excited to announce the launch of The Advanced Commerce Maturity Scale, a proprietary self-assessment tool that you can use to score your company’s ability to conduct omnichannel, experience-driven commerce across touchpoints. ...

What Consumers Think About Personalization [Infographic]

Last post referenced the Accenture Personalization Survey (March 2015). Today’s post is the infographical companion to this study. Click to enlarge infographic

Creepy or Cool? What Consumers Think About The Store of the Future

The “Store of the Future” combines in-store tech with the 5 forces of context — mobile, social media, data, sensors and location to provide rich, hyper-personalized shopping experiences. But are consumers ready for it? RichRelevance ...

Facebook Wants to Personalize Your In-Store Experience

After a pilot in New York earlier this year, Facebook is now rolling out Place Tips for Business which allows businesses to push content to nearby Facebook users via beacons provided free by Facebook. Place Tips are shown to people who are in store and ...
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