bolts

Is it Time to Unscrew Your Bolt On Store?

Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site features and ...
bricks-and-clicks

Why Online Pure Plays are Opening Physical Shops

At the end of 2012, the Get Elastic ecommerce analyst team made some predictions on what 2013 holds for tech and commerce. One prediction from our Ecommerce Industry Strategist, David Chiu, was “We’ll see more online pure plays establishing physical ...
affiliate

14 Ways to Recruit 12 Types of Affiliates

As you may be aware, I recently attended the Affiliate Management Days conference in San Francisco. There were a number of fantastic sessions at the two-day show. Today’s post takes a deep dive into the most common “types” of affiliates ...
affmar

Affiliate Marketing on Mobile Devices [Infographic]

Aloha from Affiliate Marketing Days. In honor of the event, this week’s Infographic Friday is on the topic of affiliate marketing on mobile devices. The data highlights that conversions are actually happening on mobile devices, and interestingly ...
sbux-card-mobile

Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But ...
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