easy-button

Can Staples Succeed as an Everything Store?

Staples, second only to Amazon in online sales, recently announced it’s expanding its online catalog of 200,000 SKUs to a goal of more than a million, branching out into garden supplies, power tools and medical devices, incorporating third-party sellers ...
scrooge

5 Ways to Scrooge Up Your Holiday Marketing

We’re rapidly heading into the shortest online holiday shopping season since 2002, and it’s gearing up to be the biggest yet. Make sure you’re not committing any of these common scrooges to maximize your holiday marketing effectiveness. 1. ...
bolts

Is it Time to Unscrew Your Bolt On Store?

Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site features and ...
bricks-and-clicks

Why Online Pure Plays are Opening Physical Shops

At the end of 2012, the Get Elastic ecommerce analyst team made some predictions on what 2013 holds for tech and commerce. One prediction from our Ecommerce Industry Strategist, David Chiu, was “We’ll see more online pure plays establishing physical ...
affiliate

14 Ways to Recruit 12 Types of Affiliates

As you may be aware, I recently attended the Affiliate Management Days conference in San Francisco. There were a number of fantastic sessions at the two-day show. Today’s post takes a deep dive into the most common “types” of affiliates ...
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