B2B Ecommerce and the Pharmaceutical Industry

I recently conducted an interview with Mkrtich Laziev, a pharma and chemical e-marketing and ecommerce consultant with over 15 years experience in the industry. Check out his website for more information about Mkrtich and read more of his articles on ...

In-Store Pickup Tips for Multichannel Retailers

With the holiday Christmas shopping officially underway, and many holiday shoppers using the internet to ROPO (Research Online, Purchase Offline) – offering ship-to-store services to online customers is a competitive advantage to multi-channel retailers. Here ...

A Better Way to Measure Conversion Rate

It’s been a while since we discontinued the Friday-link-list we used to call Blogger’s Digest here at Get Elastic. Blogger’s Digest was a collection of the week’s essential reading for ecommerce fans from around the blogosphere. ...

Changing Channel Conflict for Manufacturers

The annual Internet Retailer Conference and Exhibition is happening in Boston this week, and while Elastic Path is not there this year, we have a ton of video evidence of our visit last year as Jason Billingsley made his rounds of the trade show floor ...

Retailers Embrace API-lliate Marketing

Back in 2007, Facebook opened its API (application programming interface) to allow any developer to build an application that could extend the functionality of Facebook (and maybe make you a bit of money). Facebook understood that it couldn’t possibly ...
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