Retailers Embrace API-lliate Marketing
Back in 2007, Facebook opened its API (application programming interface) to allow any developer to build an application that could extend the functionality of Facebook (and maybe make you a bit of money). Facebook understood that it couldn’t possibly ...
Multichannel 2.0: Are You Ready for the Next Generation of Commerce Channels?
The following is a summary of Elastic Path‘s webinar Multichannel 2.0: Are You Ready for the Next Generation of Commerce Channels? The webinar is also available for replay or download.
What is Multichannel 2.0?
Traditional, Multichannel 1.0 includes ...
Will Interactive Ad Storefronts Take Off?
1800flowers recently launched an interactive shopping widget with a product developed by Alvenda. The widget allows a fully functioning storefront to appear in ad units on other websites. Shoppers can browse and purchase through the unit without leaving ...
Interactive TV Shopping: Not As New As You Think!
JC Penney was the first retailer to explore interactive television shopping in the 1980′s. Its Telaction service was available to 30,000 home in the suburbs of Chicago.
Customers would use their touch-tone phones to navigate the screens, add products ...
A Quasi-Interview on Multichannel Experiences
Blogger, author and multichannel retail expert Kevin Hillstrom recently asked some deep questions about Bricks, Clicks and Multichannel Experiences.
I’m looking for feedback. Based on what I’ve read on Twitter, the 2% of America that uses ...
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