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Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But ...
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The End of Bricks and Mortar Retail As We Know It

I recently returned from Shop.org’s Annual Summit in Boston where two keynote speeches really got me thinking about the future of digital commerce and bricks and mortar retail in North America. The first was called Google Insights on Local, Mobile, ...

5 Worst Affiliate Management Nightmares And How to Avoid Them

Last post we published a small part of Affiliate Management an Hour a Day by Geno Prussakov. Geno is an affiliate marketing expert, and in addition to his book, the mastermind behind AM Navigator and the founder of Affilinomics. I asked Geno what he believes ...

The Hitchikers Guide to Ecommerce Coupons

One of the perks of being an ecommerce blogger is I’m privvy to review copies of some excellent books. For the ones that are on-point ecommercely (hey, I take some creative license with the English language) they get a mention on the blog as I believe ...

Store App in the App Store: Apple Raises the Bar for Mobile Commerce

About a year ago, Apple started hiring mobile commerce product managers. Last week, we got to see the fruits of their investment – the all new Apple Store iPhone app. This app complements the existing App Store and iTunes applications on the iPhone, ...
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