Omnichannel Commerce: Inside In-Store Tech

No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According ...

Millennials, Mobile and Multichannel [Infographic]

This week’s infographics focuses on millennials and mobile commerce, courtesy of Merchant Warehouse. Enjoy! To view the full image, check out the original post on Merchant Warehouse. Tweetables 40% of male and 33% of female millennials say they ...

Direct to Consumers: How Brands and Manufacturers Execute Digital Strategy

When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high demands of a seamless ...

Transforming the Digital Experience for Luxury Brands

The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” ...

Can Staples Succeed as an Everything Store?

Staples, second only to Amazon in online sales, recently announced it’s expanding its online catalog of 200,000 SKUs to a goal of more than a million, branching out into garden supplies, power tools and medical devices, incorporating third-party sellers ...
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