5 Ways to Scrooge Up Your Holiday Marketing

We’re rapidly heading into the shortest online holiday shopping season since 2002, and it’s gearing up to be the biggest yet. Make sure you’re not committing any of these common scrooges to maximize your holiday marketing effectiveness. 1. ...

Is it Time to Unscrew Your Bolt On Store?

Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site features and ...

Why Online Pure Plays are Opening Physical Shops

At the end of 2012, the Get Elastic ecommerce analyst team made some predictions on what 2013 holds for tech and commerce. One prediction from our Ecommerce Industry Strategist, David Chiu, was “We’ll see more online pure plays establishing physical ...

14 Ways to Recruit 12 Types of Affiliates

As you may be aware, I recently attended the Affiliate Management Days conference in San Francisco. There were a number of fantastic sessions at the two-day show. Today’s post takes a deep dive into the most common “types” of affiliates ...

Affiliate Marketing on Mobile Devices [Infographic]

Aloha from Affiliate Marketing Days. In honor of the event, this week’s Infographic Friday is on the topic of affiliate marketing on mobile devices. The data highlights that conversions are actually happening on mobile devices, and interestingly ...
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