Why Mobile Commerce Is Not Ecommerce 2.0

There’s a big misconception about mobile commerce. Despite the deadness of malls, the maturation of ecommerce, the dominance of Amazon and closures of numerous brick and mortar shops, over 90% of retail sales still happen offline. It’s not ...

Financial Services: CX as a Strategic Priority

When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest opportunity ...

5 Luxury Brands Setting the Mobile Commerce Trends

In the fashion world, it’s often luxury designers that set the trends, so it’s no surprise that luxury brands and retailers are leading the mobile marketing way, creating unique digital experiences. Here are 5 ways luxury brands are setting ...

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...

Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement

It’s Partner Thursday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired ...
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