Renaissance for Retail Affiliate Marketing? Part 2 of 2
This is part 2 of an interview conducted by Jeff Molander of Molander & Associates Inc., with affiliate marketing veteran, David Delisle (pictured left). Of course if you missed part 1, you can read it first here.
As we learned last week, veteran ...
Renaissance for Retail Affiliate Marketing? Part 1 of 2
How can marketers work to grow their affiliate programs today in a world that’s already decided “fewer affiliates are better?”
The following is a transcript of an interview conducted by Jeff Molander of Molander & Associates Inc., with affiliate ...
Ship To Store Tips
With the holiday Christmas shopping officially underway, and many holiday shoppers using the internet to ROPO (Research Online, Purchase Offline) – offering ship-to-store services to online customers is a competitive advantage to multi-channel retailers.
Here ...
Circuit City Plugs Into Cross-Channel Retailing
Despite the convenience of shopping online, many people still use the web only to research products to purchase offline. Multi-channel retailers with both physical stores and online stores have a leg up on pure-plays when it comes to serving and converting ...
Improving Search Results for Research-Online-Purchase-Offline Customers
What if 68% of your site visitors only came to research an offline purchase?
According to research by Accenture:
68% compare prices online before shopping in a physical store
58% locate items online before purchasing offline
67% prefer to research online ...
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