The Case for Tablet Targeted Ad Campaigns
Google AdWords’ Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the move is data-based, that search behavior on tablets is more similar to desktop than smartphones.
While ...
The Number 1 Pinterest Marketing Mistake for Ecommerce
Research by Curalate found that 48% of the most popular pins on Pinterest linked to non-existent pages. Oof!
Many marketers disparage social networks’ conversion power, but it’s no wonder when nearly half of it’s potential is wasted ...
The Ecommerce Potential for Facebook Graph Search
Facebook’s big announcement Tuesday was revealed to be a beta launch of Graph Search, which will allow Facebook users to query their social graph to find answers to life’s deep questions like “what sushi restaurants have my friends been ...
Google’s Disavow Links Tool: Do You Need It?
Last month, our post Are your rankings suffering from bad links? discussed the emergence of “link removal” campaigns (and even service providers) stemming from unnatural link warnings many webmasters received from Google.
The article mentioned ...
Are Your Rankings Suffering from Bad Links?
Ethical link building for ecommerce sites requires hard work, creativity and a bit of good fortune. It’s tough to get quality backlinks to commercial sites, and many shops have wittingly or unwittingly (through contractors) engaged in spam or borderline ...
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