Sneaky Tip to Optimize Product Bids on Comparison Search Engines
If you’re a search marketing dinosaur, you’ll remember the pre-Panama days when Yahoo Search Marketing (formerly Overture, formerly GoTo) still used a bid-for-position system. That was before it adopted a more Google Adwords-ish approach in ...
Optimizing Your Comparison Shopping Engine Marketing for the Holidays
We originally published these tips early last November as a kind of 11th hour playbook for holiday comparison shopping optimization. This year, we’re reminding you a bit earlier so you’ve got an extra leg up. Big thanks to Rick Galan from ...
Holiday Marketing Tips for Comparison Shopping Engines
Here are some holiday data feed management tips courtesy of the team at online retail merchandising technology provider, Mercent. This post is the fruit of a Twitter connection with Rick Galan, Strategic Marketing Manager of Mercent and ecommerce blogger. ...
Comparison Shopping Engine Tips for Online Retailers – Internet Retailer 2008
Interview on maximizing the use of comparison shopping engines with Michael Lambert, CEO, MerchantAdvantage from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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Comparison Engines Losing Steam? Shoppers Balk at CPC Model
Internet Retailing reports that consumers are catching wind that comparison engines’ CPC model can be biased towards higher paying merchants. A study by Quidco in the UK found that one in three consumers have stopped using shopping engines, and ...
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