seo-ranking-factors

Semantics: Optimizing for the New SEO

Search is continually changing, and if you’re relying on outdated SEO advice, you won’t be helping — and even may be hindering — your organic search performance. Advice that was once solid morphs into myth as Google updates its ...
mobile-seo

The 6 Deadly Sins That Could Cripple Your Mobile SEO

In Google’s quest to deliver nothing but the most relevant and satisfying search results, it’s rolling out a several mobile ranking changes in the near future that will affect some non-responsive mobile sites. Not long ago, it was believed ...
tablet-laptop-smartphone

The Case for Tablet Targeted Ad Campaigns

Google AdWords’ Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the move is data-based, that search behavior on tablets is more similar to desktop than smartphones. While ...
tack

The Number 1 Pinterest Marketing Mistake for Ecommerce

Research by Curalate found that 48% of the most popular pins on Pinterest linked to non-existent pages. Oof! Many marketers disparage social networks’ conversion power, but it’s no wonder when nearly half of it’s potential is wasted ...
graph-search-facebook

The Ecommerce Potential for Facebook Graph Search

Facebook’s big announcement Tuesday was revealed to be a beta launch of Graph Search, which will allow Facebook users to query their social graph to find answers to life’s deep questions like “what sushi restaurants have my friends been ...
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