stop

Will User Control Stop Retargeting Overexposure?

Display ad retargeting is the hot, not-so-new trick in your conversion optimization bag. It allows you to target only those that have visited your site and create laser-targeted creatives that follow them based on the actions they have taken on your site ...
rich-snippets

Illustrated Guide to Rich Snippets [Infographic]

Earlier this week, we covered Rich Snippets for Ecommerce: Schema.org and GoodRelations, an introduction to semantic markup. Our friends at SEOmoz have created an excellent infographic on the topic that outlines the history of, how-tos, benefits and potential ...
search-value-proposition

Google Says Don’t Make this SEO Mistake

You may have heard rumors about an impending “over-optimization penalty” by Google towards sites that engage in blatant SEO tactics like keyword stuffing and irrelevant link trading, as alluded to in a SXSW panel last month by Google webspam ...
frequency

Retargeting Case Study: Should You Use Frequency Capping?

Despite the potential of display retargeting, one big FUD (fear, uncertainty, doubt) for advertisers is to creep customers out by “stalking” them around the web. While this is a valid concern, there are a few ways you can limit your creep-quotient, ...
retargeting-vendor-logos

How to Choose a Retargeting Vendor

Hello from San Francisco! I’m checking in from the Conversion Conference, where I’m presenting on retargeting. (If you are unfamiliar with retargeting, please read this guide to remarketing strategy. One of the takeaways from my presentation is ...
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