rich-snippets

Illustrated Guide to Rich Snippets [Infographic]

Earlier this week, we covered Rich Snippets for Ecommerce: Schema.org and GoodRelations, an introduction to semantic markup. Our friends at SEOmoz have created an excellent infographic on the topic that outlines the history of, how-tos, benefits and potential ...
search-value-proposition

Google Says Don’t Make this SEO Mistake

You may have heard rumors about an impending “over-optimization penalty” by Google towards sites that engage in blatant SEO tactics like keyword stuffing and irrelevant link trading, as alluded to in a SXSW panel last month by Google webspam ...
frequency

Retargeting Case Study: Should You Use Frequency Capping?

Despite the potential of display retargeting, one big FUD (fear, uncertainty, doubt) for advertisers is to creep customers out by “stalking” them around the web. While this is a valid concern, there are a few ways you can limit your creep-quotient, ...
retargeting-vendor-logos

How to Choose a Retargeting Vendor

Hello from San Francisco! I’m checking in from the Conversion Conference, where I’m presenting on retargeting. (If you are unfamiliar with retargeting, please read this guide to remarketing strategy. One of the takeaways from my presentation is ...
mouse-click

Are Your CPCs Out Of Control? 5 Ways To Rein Them In

It’s easy to spend too much money on pay-per-click. The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries. While some of these click prices ...
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