disavow

Google’s Disavow Links Tool: Do You Need It?

Last month, our post Are your rankings suffering from bad links? discussed the emergence of “link removal” campaigns (and even service providers) stemming from unnatural link warnings many webmasters received from Google. The article mentioned ...
broken-link

Are Your Rankings Suffering from Bad Links?

Ethical link building for ecommerce sites requires hard work, creativity and a bit of good fortune. It’s tough to get quality backlinks to commercial sites, and many shops have wittingly or unwittingly (through contractors) engaged in spam or borderline ...
get

The Power of the Word Get

We’re not biased because our blog’s name is Get Elastic, but the power of the word “get” on persuasion and conversion has popped up at least a couple times in my web travels this year. In Marketing Experiments’ web clinic ...
stop

Will User Control Stop Retargeting Overexposure?

Display ad retargeting is the hot, not-so-new trick in your conversion optimization bag. It allows you to target only those that have visited your site and create laser-targeted creatives that follow them based on the actions they have taken on your site ...
rich-snippets

Illustrated Guide to Rich Snippets [Infographic]

Earlier this week, we covered Rich Snippets for Ecommerce: Schema.org and GoodRelations, an introduction to semantic markup. Our friends at SEOmoz have created an excellent infographic on the topic that outlines the history of, how-tos, benefits and potential ...
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