Behavioral Targeting: A Guide To Remarketing Strategy
As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...
Social Link Building: The Latest Fashion in SEO
Back links have always been an important part of SEO, but the type of links that influence search engine rankings have changed over the years.
Links from topically relevant and authoritative sites serve as signals of quality for the content they point ...
Site Speed Optimization Checklist: Tailored to Your Site
For some this is already old news but in case you haven’t heard, the Google Page Speed performance testing tool is officially out of Google Labs and in your hands!
Just type in any URL and Google will return a report with an Overview (complete with ...
14 Ways To Optimize Your Ecommerce Marketing
Ecommerce marketing covers a lot of bases, from on-site improvements to testing to search engine marketing and social media. Today’s post gives a very brief overview of 14 disciplines in emarketing for online sellers, with links to further resources ...
Keeping Up With Google: 3 Updates You Should Know About
While Google’s various products and Internet marketing services are updated on a continual basis, 3 recent changes are worth noting their impact on ecommerce businesses: Video previews, Google Adwords’ appended URLs and Google Analytics’ ...
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