link-building

Guide to Link Building for Ecommerce

Link building is critical to SEO, but tougher for commercial sites than for blogs and other content sites. Not only is it difficult to attract links directly to product pages, product pages can disappear when products sell out – along with their ...
iStock_000017466456XSmall

Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...
social-linking

Social Link Building: The Latest Fashion in SEO

Back links have always been an important part of SEO, but the type of links that influence search engine rankings have changed over the years. Links from topically relevant and authoritative sites serve as signals of quality for the content they point ...

Site Speed Optimization Checklist: Tailored to Your Site

For some this is already old news but in case you haven’t heard, the Google Page Speed performance testing tool is officially out of Google Labs and in your hands! Just type in any URL and Google will return a report with an Overview (complete with ...
site-opt

14 Ways To Optimize Your Ecommerce Marketing

Ecommerce marketing covers a lot of bases, from on-site improvements to testing to search engine marketing and social media. Today’s post gives a very brief overview of 14 disciplines in emarketing for online sellers, with links to further resources ...
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